The contribution of hydrogen sulphide (H2S) to salicylic acid (SA) induced lead (Pb) stress tolerance modulated by the ascorbate‐glutathione (AsA‐GSH) cycle was examined in pepper (Capsicum annuum L.) plants. One week after germination, pepper seedlings were sprayed with 0.5 mM SA once a day for a week. Thereafter, seedlings were grown under control (no Pb) or Pb stress (Pb‐S treatment consisting of 0.1 mM PbCl2) for a further 2 weeks. Lead stress reduced plant growth and leaf water status as well as the activities of dehydroascorbate reductase and monodehydroascorbate reductase. However, lead stress elevated leaf Pb, the proline contents, oxidative stress, activities of glutathione reductase and ascorbate peroxidase, as well as the endogenous H2S content. Supplements of SA resulted in improvements in growth parameters, biomass, leaf water status and AsA‐GSH cycle‐related enzyme activities, as well as increasing the H2S content. The positive effect of SA was further enhanced when sodium hydrosulphide was added. However, 0.1 mM hypotaurine (HT) treatment reversed the beneficial effect of SA by reducing the plant H2S content. Application of NaHS in combination with SA + HT suppressed the adverse effect of HT mainly by restoring the plant H2S content, suggesting that higher H2S content, induced by exogenous SA supply, resulted in elevated regulation of the AsA‐GSH cycle.