Cosmetics considered in the context of physical attractiveness: a review

Abstract

Synopsis This review demonstrates the importance of outward appearance (especially of the face and head) in physical attractiveness and describes the methodology and results of objective experiments which assess interpersonal attraction, others' perceptions of the physically attractive and self-perception. It shows that, although cosmetics have been used, inter alia, to manipulate physical attractiveness in some of these experiments, there are little data showing benefit of cosmetics per se to the individual. Consequently, the review is a first step in designing objective studies to test the hypothesis that cosmetics are of demonstrable benefit to the user.

Psychology of Fragrance Use: Perception of Individual Odor and Perfume Blends Reveals a Mechanism for Idiosyncratic Effects on Fragrance Choice

“…It has been proposed that using perfumes serves to indicate cleanliness, social status and personality [27]. Additionally, fragrances are frequently considered to enhance sexual attractiveness [28], and it has been found that they effectively modulate sexual arousal and mood response of females, particularly in the periovulatory phase of the cycle [29].…”

Increase in subjective well‐being and psychological health after application of C8‐silk lipoamino acid functionalized pigments included in a foundation

“…Some studies were also able to show the positive influence of cosmetics on well-being and self-esteem, which are resulting in positive emotions [26]. For example, an increase in positive and a decrease in negative emotions after hairdressing by professional hairdressers were found [27].…”

Internet‐based lay person rating of facial photographs to assess effects of a cleansing product and a decent cosmetic foundation on the attractiveness of female faces

“…The investigation of outward appearance and human attractiveness has gained increasing interest in psychological research . Since the 1970th , in this context also the role of cosmetics was investigated scientifically . The enhancement of attractiveness of people by use of cosmetics is one of the core issues of the cosmetic industry.…”

“…The enhancement of attractiveness of people by use of cosmetics is one of the core issues of the cosmetic industry. Concerning this topic, several investigations were published [1,[3][4][5][6]8,[10][11][12][13]16,25].…”