The increasing population has a direct impact on the demand for animal food in the form of beef. The problem faced by beef cattle farmers in North Sulawesi province is low production and productivity. This study was aimed to determine the increase in beef cattle population in North Sulawesi Province with (AI) application. This study took place in 12 regencies/cities that carry out SIWAB programs in North Sulawesi Province, namely: Manado, Bitung, Tomohon, Kotamobagu, Minahasa, South Minahasa, Southeast Minahasa, North Minahasa, Bolaang Mongondow, North Bolaang Mongondow, South Bolaang Mongondow and East Bolaang Mogondow. This study is a case study using descriptive methods. Online data tracking techniques in stages from inseminator in the field, district, and provincial data officers. Data analysis consists of S/C, CvR, CR. The observations showed the number of ib application achievements 13682 acceptors, the number of orchards reached 11140 parents and the birth rate reached 8138 heads S/C value 1.22, CvR 73%, CR 81.4%. Conclusion The success of artificial insemination application on people’s farms in North Sulawesi Province can be measured from the value of S / C 1.22, CvR 73%, CR 81.4%, and the increase in the population as much as 8138 heads.