Corporate Social Responsibility through the eyes of consumers

Riskó, Tünde Csapóné; Péntek, Ádám; Wiwczaroski, Troy B.

doi:10.22004/ag.econ.208779

Cited by 1 publication

(1 citation statement)

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“…In accordance with the stakeholder theory, firms stand to benefit financially from CSR engagement (Ongsakul et al 2020). The ability to meet the expectations of stakeholders leads to reputational benefit (Csapóné, 2015). This results in an increase in FP and risk management as the company's reputation grows.…”

Section: Literature Reviewmentioning

confidence: 91%

The Effect of CSR on the Financial Performance of Nigerian Banks: The Moderating Effect of Customer Loyalty

CHONDOUGH

2023

OJBE

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Numerous studies have been conducted to investigate how corporate social responsibility (CSR) affects corporate financial performance (CFP), but this direct relationship appears to be complex. As a result, the main aim of this study is to investigate how customer loyalty shapes the association between CSR and financial performance. Previous studies propose using an intermediate variable known as a mediating or moderating variable to strengthen the link between CSR and CFP. From the perspective of Nigerian commercial banks, this study empirically explores the moderation of customer loyalty on the correlation between CSR and corporate financial performance. This study relied on secondary data from the annual report as well as primary data from questionnaires. A total of 446 questionnaires were surveyed from the customers of nine commercial banks listed on the Nigerian stock exchange. This study adopted structural equation modelling to test the established hypotheses. The result proves that CSR enhances corporate financial performance. Similarly, customer loyalty serves as a moderating factor to further solidify this relationship. Using a moderating variable, this research has strengthened the connection between CSR and financial performance, adding to the body of knowledge. Additionally, the research findings have provided valuable insight that is critical in making key decisions.

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Section: Literature Reviewmentioning

confidence: 91%

The Effect of CSR on the Financial Performance of Nigerian Banks: The Moderating Effect of Customer Loyalty

CHONDOUGH

2023

OJBE

View full text Add to dashboard Cite

show abstract

Corporate Social Responsibility through the eyes of consumers

Cited by 1 publication

References 4 publications

The Effect of CSR on the Financial Performance of Nigerian Banks: The Moderating Effect of Customer Loyalty

The Effect of CSR on the Financial Performance of Nigerian Banks: The Moderating Effect of Customer Loyalty

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