The Effect of CSR on the Financial Performance of Nigerian Banks: The Moderating Effect of Customer Loyalty
Stephanie M. CHONDOUGH
Abstract:Numerous studies have been conducted to investigate how corporate social responsibility (CSR) affects corporate financial performance (CFP), but this direct relationship appears to be complex. As a result, the main aim of this study is to investigate how customer loyalty shapes the association between CSR and financial performance. Previous studies propose using an intermediate variable known as a mediating or moderating variable to strengthen the link between CSR and CFP. From the perspective of Nigerian com… Show more
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