2021
DOI: 10.15408/aiq.v13i1.18347
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Corporate Social Responsibility on Image and Trust of Bank Syariah Mandiri

Abstract: Abstract. The implementation of the Corporate Social Responsibility (CSR) program will have a positive impact not only on banking operations but on the continued existence in the future. With the implementation of CSR, Islamic banks not only gain economic benefits in terms of profit and growth but also enhance the public image and public trust. The results of this CSR program bring Islamic Banks closer to the people for better social change. Structural Equation Modelling results show that CSR variables signifi… Show more

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Cited by 3 publications
(3 citation statements)
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References 17 publications
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“…However, in research conducted by (Nengsih et al, 2021) which says that the positive image of the company does not have a significant effect on client trust with the Bank. Meanwhile, research conducted by (Rangkuti, 2022) suggests that the implementation of Corporate Social Responsibility (CSR) can be an efficient means for companies to achieve a better and more sustainable image in the eyes of society.…”
Section: Csr In the Perspective Of Shariah Enterprise Theory Improves...mentioning
confidence: 93%
“…However, in research conducted by (Nengsih et al, 2021) which says that the positive image of the company does not have a significant effect on client trust with the Bank. Meanwhile, research conducted by (Rangkuti, 2022) suggests that the implementation of Corporate Social Responsibility (CSR) can be an efficient means for companies to achieve a better and more sustainable image in the eyes of society.…”
Section: Csr In the Perspective Of Shariah Enterprise Theory Improves...mentioning
confidence: 93%
“…Oleh karena itu, Bank Syariah Mandiri perlu mempertimbangkan upaya tambahan untuk memperkuat kepercayaan klien, seperti meningkatkan layanan dan integritas bank secara keseluruhan. (Nengsih, Nofrianto, Rosmanidar, & Uriawan, 2021). Di satu sisi, penelitian oleh Zaenudin tentang bank umum syariah Indonesia menemukan bahwa dukungan terhadap masyarakat melalui CSR tidak memiliki pengaruh signifikan terhadap citra bank.…”
Section: Hasil Dan Pembahasanunclassified
“…Cha and Jo (2019) found that economic responsibility is effective in their research on corporate image and behavioural intention in coffee shops operating with the franchising method. Nengsih et al (2021), in their study on banks, revealed that corporate social responsibility is effective on image and trust. In line with the relevant literature, the first three hypotheses are based on the effects of economic responsibility; Hypothesis 1: Economic responsibilities positively and significantly affects the corporate image.…”
Section: Figure 1: Corporate Social Responsibility Pyramidmentioning
confidence: 99%