Literature Review: Peran Corporate Social Responsibility (Csr) Dalam Meningkatkan Citra Positif Bank Syariah Di Masyarakat

Abstract

Corporate Social Responsibility (CSR) is one of the public relations strategies that can be used to create a positive image of the company in the eyes of stakeholders. Companies are expected to implement CSR programs, particularly in the Islamic banking sector. For companies in the field of Islamic banking, the implementation of CSR programs becomes increasingly important as it reflects the company's commitment to applying Islamic economic principles based on Islamic values. This research aims to gather and analyze articles related to the role of Corporate Social Responsibility (CSR) in enhancing the positive image of Islamic banks in society. The research method used is a literature review. The databases Google Scholar and Neliti.com were searched from 2016 to 2023 using keywords such as Corporate Social Responsibility (CSR) and Company Image / Brand Image. By employing the Literature Review method, the results obtained by the author show that Corporate Social Responsibility (CSR) plays a crucial role in improving the image of Islamic banking institutions in Indonesia. The implementation of CSR has a positive and significant impact on the public's perception of Islamic banking institutions and represents a long-term investment that ensures sustainable existence for Islamic banks in Indonesia in the future.

Implementation of Corporate Social Responsibility (CSR) In Improving The Reputation of Islamic Banking: A Perspective of Shariah Enterprise Theory

“…Most companies believe that long-term and sustainable success is facilitated by having a positive corporate image. One method that can be implemented to improve a positive corporate image for the company's reputation, in this case Islamic banks, is by implementing Corporate Social Responsibility (CSR) (Fadillah et al, 2023). (Branco & Rodrigues, 2008) stated that companies that have high ICSR have the ability to initiate and improve relationships with consumers, suppliers and investors which leads to an increase in corporate reputation.…”

“…The results of research conducted by (Fadillah et al, 2023) state that CSR has a positive impact on improving the image of Islamic banking. This can be proven by Islamic Banks allocating and managing CSR funds appropriately which has a positive impact on people's perspectives.…”

Implementation Strategy of Integrated Marketing Communication (IMC) to Improve Company Image: Case Study on PT. Anugerah Sawit Inti Harapan

“…The importance of corporate image as a key factor in competition cannot be ignored in the modern business context. Corporate image reflects the company's perception and reputation in the eyes of consumers, stakeholders and the general public (Fadillah et al, 2023). In intense competition, company image becomes a critical element that differentiates business success and failure.…”