Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues

Castro‐González, Sandra; Bande, Belén; Ferrín, Pilar Fernández; Kimura, Takuma

doi:10.1016/j.jclepro.2019.05.238

Cited by 90 publications

(97 citation statements)

References 84 publications

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“…Sample Power, from SPSS Inc., facilitates power analysis and sample size determination. As Singh and Verma () used Amos for the sample size of 304, Deng and Yang () used for 330, Johnson and Chattaraman () used only for 121, Chen et al () used for the sample of 280, Castro‐González, Bande, Fernández‐Ferrín, and Kimura () used for the sample of 252, Cheng () used for the sample size of 295, Chomvilailuk and Butcher () used for the sample of 258. Hair et al () quoted that a sample size between 200 and 400 is appropriate.…”

Section: Results and Findingsmentioning

confidence: 99%

Understanding the influence of corporate social responsibility practices on impulse buying

Hayat

Zhu

Zameer

et al. 2020

Corp Soc Responsibility Env

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This objective of this study is to explore the influence of corporate social responsibility (CSR) on consumer's impulse buying behavior and to examine the most dominant practices for CSR which enforce to impulse buying. To check the relationship of CSR practices (environmental well-being, social well-being, and economic well-being) with impulse buying, a set of hypotheses developed. Using online survey method data has been collected. The valid replies (301 responses) were processed using, CFA and SEM methods. Results indicate that environmental well-being has a constructive relationship for trust which further leads to impulse buying and economic well-being has a positive significant association with impulse buying directly. However, the actions of social well-being having no impact on consumer's impulse buying behavior. By taking gender as a moderator, the actions of environmental well-being influence positively. No effect was found for social well-being, whereas economic well-being was partially supported. Further, theoretical and managerial implications were discussed. K E Y W O R D Sbrand, consumer, corporate social responsibility, firms, impulse buying

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Section: Results and Findingsmentioning

confidence: 99%

Understanding the influence of corporate social responsibility practices on impulse buying

Hayat

Zhu

Zameer

et al. 2020

Corp Soc Responsibility Env

View full text Add to dashboard Cite

show abstract

“…Although the scientific literature clearly stated strong positive correlation between corporate social responsibility implementation into strategic management of the company and its positive image, the individual processes and mechanisms which are relevant from the point of view of this positive effect creation have not been analyzed in details so far [20]. Although the possible significant impact of psychographic characteristics of consumers on the process of a brand's positive image creation has been highlighted, there is a scientific gap lying in the need of the mechanisms of behavioral economics investigation [21]. In scope of the above mentioned, Song et al focused on the identification of a relationship between selected structural associations and brand loyalty.…”

Section: Literature Review and Theoretical Background Of Research Itselfmentioning

confidence: 99%

“…On the other hand, we have rejected the theory which highlights the importance of emotional sources of brand value. Thus, the scientific gap lying in the need of the mechanisms of behavioral economics investigation has been disputed [21]. In scope of these facts, it is also disputable the phenomenon of so-called love brands and its effectiveness in the process of brand loyalty creation and management [22].…”

Section: Code Initial Eigenvalues Extraction Sums Of Squared Loadingsmentioning

confidence: 99%

Sustainable Brand Management of Alimentary Goods

et al. 2020

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Sustainability of food production and consumption has become one of the most discussed topics of sustainable development in global context. Thus, traditional managerial patterns have to be revised according to the social request. The revisions that have been done so far are based on relevant specifics of production and have mostly general character. Moreover, traditional managerial postulates do not change; only their way of implementation is modified. These two facts are possible reason of the practical fails in sustainable management of alimentary goods. One of these traditional managerial concepts is brand. Within this context, it has been considered as a facilitator of CSR (corporate social responsibility) activities. But the situation has changed, and the suspicion that brand loyalty is not a facilitator but an obstacle to the sustainable management is high. Thus, the importance of research of brand loyalty in scope of sustainable management of alimentary goods is indisputable. According to the above mentioned, the main goal of the contribution is to identify relevant brand value sources of loyalty in scope of sustainable brand management of alimentary goods. To achieve this, the factor analysis has been applied to provide statistical evaluation of data obtained from our own questionnaire survey. We have found out that components of brand value sources do not vary when comparing brands and those without loyal consumers. Based on this, appropriate recommendations for the theory and practice of sustainable brand management of alimentary goods have been formulated.

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“…To test the interaction and to make statistical inferences about the conditional effects, the pick-a-point method [7] combined with bootstrapping was used. The results of these analyses appear in the research article related to this work [1]. A summary of the results specifically related to the proposed model is presented in Table 3.…”

Section: Experimental Design Materials and Methodsmentioning

confidence: 99%

Data to model the influence of CSR on consumer behaviors: A process approach

et al. 2019

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The aim of this research is to present inferential statistical data on the influence of Corporate Social Responsibility (CSR) perceptions on consumer advocacy behaviors, and to consider when and how that relationship occurs. Data was provided by 252 customers of a food company located in Spain. Structural equation modeling was used to analyze the psychometric proprieties of the measurement scales and to test the proposed direct hypotheses; conditional process analysis was used to test the proposed mediation hypothesis. The data indicate that CSR practices positively influence consumer advocacy behaviors through consumer admiration – the higher the integrity, the stronger the effect. This article provides data related to “Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues” [1].

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Corporate social responsibility and consumer advocacy behaviors: The importance of emotions and moral virtues

Cited by 90 publications

References 84 publications

Understanding the influence of corporate social responsibility practices on impulse buying

Understanding the influence of corporate social responsibility practices on impulse buying

Sustainable Brand Management of Alimentary Goods

Data to model the influence of CSR on consumer behaviors: A process approach

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