Data to model the influence of CSR on consumer behaviors: A process approach

Castro‐González, Sandra; Bande, Belén; Ferrín, Pilar Fernández; Kimura, Takuma

doi:10.1016/j.dib.2019.104713

Cited by 5 publications

(2 citation statements)

References 6 publications

(5 reference statements)

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“…Mediation analysis explores how an independent variable X influences a dependent variable Y through one or more mediator variables [92]. Process 4.0 (Model 6) is suitable for this testing.…”

Section: Serial Mediation Analysismentioning

confidence: 99%

Unveiling the adoption of metaverse technology in Bangkok metropolitan areas: A UTAUT2 perspective with social media marketing and consumer engagement

Sritong,

Sawangproh,

Teangsompong

2024

PLoS ONE

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As the metaverse emerges as a transformative digital realm, its adoption and integration into various aspects of society are subjects of increasing scholarly and practical interest. This research investigated the factors influencing the intention to use metaverse technology (IU) in Bangkok metropolitan areas, with a particular focus on the extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, alongside the role of social media marketing (SMM) and consumer engagement (CE). To verify behavioral intention, gender, age, and experience are proposed as moderating factors affecting the constructs on individuals’ behavioral intention of metaverse technology usage. The study collected data from 403 Thai internet users living in Bangkok and its surrounding areas using an online questionnaire. Subsequently, the PLS-SEM method was employed to validate the research model’s robustness and reliability. Structural model analysis revealed significant relationships among constructs, highlighting SMM’s direct influence on UTAUT2 (β = 0.787) and CE (β = 0.211). Serial mediation analyzes demonstrated a fully mediating role of SMM influencing UI through CE (β = 0.572) and UTAUT2 (β = 0.306). Moderation analyzes revealed the association between SMM and IU, mediated through UTAUT2 and CE, is moderated by age and experience. Additionally, the integration of PLS-SEM and artificial neural network (ANN) models underscored the accuracy and predictive power of the proposed framework. The findings of this study not only contribute to academic literature but also offer practical implications for marketers aiming to navigate the metaverse landscape effectively. They emphasize the pivotal role of UTAUT2 constructs and the subtle interplay between SMM, CE, and IU in shaping successful marketing strategies.

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Section: Serial Mediation Analysismentioning

confidence: 99%

Unveiling the adoption of metaverse technology in Bangkok metropolitan areas: A UTAUT2 perspective with social media marketing and consumer engagement

Sritong,

Sawangproh,

Teangsompong

2024

PLoS ONE

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“…According to Model 1 in Table 4, parent-child relationships were positively associated with peer attachment after controlling for the variables gender and grade (β = 0.429, t = 18.453, p < 0.001), and this association was moderated by the moderating variable separation duration. Also, to ensure the reliability of the results of the data analysis, the study set the variables to a mean-centered centrality operation (Castro-González et al, 2019). On this basis, the interaction term between the parent-child relationships and separation duration likewise had a significant effect on the variable of peer attachment (β = −0.090, t = −2.866, p < 0.01).…”

Section: Moderated Mediation Model Testingmentioning

confidence: 99%

The influence of parent–child relationships on the learning adaptability of left-behind children: the mediating role of peer attachment and the moderating role of separation duration

Chen¹,

Zhao²,

Chen³

et al. 2023

Front. Psychol.

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Studies have revealed the influence of parent–child relationships on the learning adaptability of left-behind children. However, the researchers have not explored the mechanisms underlying the parent–child relationships of left-behind children. The purpose of this study was not only to examine the mediating role of peer attachment in the relationship between parent–child relationships and learning adaptability but also to explore the moderating variable of separation duration in the relationship between parent–child relationships and peer attachment. The study examined 1,555 left-behind children and found that, after controlling for gender and grade, parent–child relationships positively predicted learning adaptability; peer attachment mediated the relationship between parent–child relationships and learning adaptability, and separation duration moderated the effect of parent–child relationships on peer attachment. The study reveals the importance of parent–child relationships and peer attachment in the growth and development of left-behind children, which is important for the improvement of left-behind children’s learning adaptability.

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Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior

López-Fernández

2020

J Market Anal

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Data to model the influence of CSR on consumer behaviors: A process approach

Cited by 5 publications

References 6 publications

Unveiling the adoption of metaverse technology in Bangkok metropolitan areas: A UTAUT2 perspective with social media marketing and consumer engagement

Unveiling the adoption of metaverse technology in Bangkok metropolitan areas: A UTAUT2 perspective with social media marketing and consumer engagement

The influence of parent–child relationships on the learning adaptability of left-behind children: the mediating role of peer attachment and the moderating role of separation duration

Price sensitivity versus ethical consumption: a study of Millennial utilitarian consumer behavior

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