Understanding the influence of corporate social responsibility practices on impulse buying

Hayat, Khizar; Zhu, Jianjun; Zameer, Hashim; Iqbal, Shahid

doi:10.1002/csr.1898

Cited by 21 publications

(37 citation statements)

References 50 publications

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“…Moreover, Babiak and Trendafilova (2011) investigated the motives and pressures to adopt green CSR practices in sport industry and discussed its role and relevance in sports organizations. Also, Hayat, Jianjun, Zameer, and Iqbal (2020) examined the influence of CSR practices on impulsive buying behavior of consumers and conclude that environmental well‐being in relation to trust leads to impulsive buying of consumers. Moreover, the study of Afsar and Umrani (2019) concluded that perceived CSR impacts moral reflectiveness, pro‐environmental advocacy of coworker and environmental commitment and highlights the importance of CSR on pro‐environmental behavior.…”

Section: Introductionmentioning

confidence: 99%

Impact ofCSRand environmental triggers on employee green behavior: The mediating effect of employeewell‐being

Ahmed

Sun

Raza

et al. 2020

Corp Soc Responsibility Env

186

146

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This article explores the influence of corporate social responsibility (CSR) and three green triggers of environment (awareness, concern, and knowledge) on employee well‐being and green behavior. The study engages the stimulus–organism–response model for testing the association between CSR and well‐being of employees that leads to employee green behavior. Furthermore, social exchange theory has been utilized to describe the association between well‐being and green behavior of employees. Data have been gathered through questionnaire from 509 employees working in guest‐service hotels of Pakistan. Structural equation modeling has been used to test the hypotheses. Findings show that CSR, environmental concern, and knowledge have positive effect on employee well‐being, whereas environmental awareness has positive but insignificant effect on employee well‐being. Furthermore, environmental concern, knowledge, and well‐being have a positive influence on green behavior, whereas CSR and environmental knowledge have a positive but insignificant effect. Moreover, well‐being fully mediates the relationship between CSR and green behavior and between environmental awareness and green behavior of employees. However, a partial mediation was observed between environmental concern and green behavior. The findings also indicate that no mediation was found between environmental knowledge and employee green behavior. The findings suggest that the hotel managers should invest to improve employee's awareness regarding green behavior by conducting environmental training for cultivating environmental knowledge and awareness. Moreover, CSR activities should be performed for attaining competitive edge and maintaining a balance between progress and sustainability of environment.

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Section: Introductionmentioning

confidence: 99%

Impact ofCSRand environmental triggers on employee green behavior: The mediating effect of employeewell‐being

Ahmed

Sun

Raza

et al. 2020

Corp Soc Responsibility Env

186

146

View full text Add to dashboard Cite

show abstract

“…Various studies, in the existing literature, have attempted to understand the different behaviors of consumers (impulsive and compulsive). In contemporary world, people are moving forward to corporate social responsibility (CSR) attached brands instead of luxury brands even at high prices (Hayat et al, 2020). However, owing to shortage of time and deficiency of resources, consumers shop impulsively (Sohn and Ko, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…To determine impulse behavior, researchers explored the factors of impulse buying behavior (IBB) such as price, discount, promotional strategies, store environment, packaging, internal and external stimuli, and demographic factors (B€ uy€ ukda g and Kitapci, 2021). Hayat et al (2020) finds strong reasons to believe that CSR practices also influence IBB due to social and environmental concerns. But limited concepts have been disclosed regarding CSR.…”

Section: Introductionmentioning

confidence: 99%

Reinforcing purchase behaviors through CSR and ethical practices

Hayat

Zhu

Ali³

2022

MIP

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PurposeThe study examines the relationship between consumers’ ethical sensitivity, corporate social responsibility (CSR) practices and impulse behaviors. Ethical behavior has been a subject of increasing research interest. However, there is an imperious need to inspect ethical decision-making through holistic attention to impulse purchasing.Design/methodology/approachThe study develops a set of hypotheses to understand the relationships. The online survey method was used to collect data, and 420 valid questionnaires, in total, were retrieved. In a two-step process, first, reliability and validity were initially measured. Second, confirmatory factor analysis (CFA) and structural equation modeling (SEM) were used to test the hypotheses.FindingsThe analyses support the social marketing theory (SMT) and the general theory of marketing (GTM) ethics related to business strategy. Moreover, the study examines the mediating role of organizational trust, organizational identification and eco-branding in these relationships. The ethical and CSR practices for stakeholders positively affect organizational identification and trust that mediate the relationship between impulse buying and ethical attempts. Furthermore, from an ethical and climate change perspective, eco-branding positively mediates the relationship between impulse buying and environmental advertising. The moderating role of trust is significant in the relationship between impulse buying behavior (IBB) and repurchase behavior.Originality/valueA critical factor explaining individuals’ behaviors has never been investigated using a holistic approach to IBB with ethical and CSR practices. The study profoundly contributes to knowledge about consumer ethics, with potential effects for ethical public relations, while also offering new research avenues for future exploration.

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“…The interaction of supply chain and environmental growth is the basis of SSC. For managing their relations with distributors, environmental, economic, and social concerns play an imperative role (Dubey et al 2017 ; Hayat et al 2020 ). COVID-19 has put a lot of stress on organizations offering both tangible and intangible resources, so they are using new types of supply chains to do so.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring factors of the sustainable supply chain in the post-COVID-19 pandemic: SWARA approach

Hayat

Zhu

Ali

et al. 2021

Environ Sci Pollut Res

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The present research aimed to provide a mechanism for enhancing sustainable supply chain survivability (SSCS) during and after the COVID-19 outbreak. Logistical and manufacturing operations have been restricted due to the severe lockdown, which significantly impacts the demand and supply of various items. COVID-19 has a massive effect on a multitude of units of various sectors. This research emphasized the important elements that must be considered to adapt the sustainable supply chain (SSC) practices. As a result, businesses are now attempting to improve the system for SSC. The stepwise weight assessment ratio analysis (SWARA) approach is used in this research to classify dynamic aspects for improving SSC survival in an epidemic condition. The results reveal that the viability of the supply chain network is the essential criteria for managing the relationships of suppliers and buyers and maximizing SSCS during and after COVID-19. This research will help businesses, manufacturers, and other stakeholders to concentrate on the described factors to achieve a brighter environment.

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Understanding the influence of corporate social responsibility practices on impulse buying

Cited by 21 publications

References 50 publications

Impact ofCSRand environmental triggers on employee green behavior: The mediating effect of employeewell‐being

Impact ofCSRand environmental triggers on employee green behavior: The mediating effect of employeewell‐being

Reinforcing purchase behaviors through CSR and ethical practices

Exploring factors of the sustainable supply chain in the post-COVID-19 pandemic: SWARA approach

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