“…Belak, 2010;Duh, 2015;Strukelj & Suligoj, 2014;Ulrich, 1990), the analysis of the values of enterprise's key stakeholders (V2), which represents a research of values by identifying the circumstances that cause certain values of key stakeholders, to better understand their values (Je. Belak, 2013;Kluckhohn, 1961;Minkov, 2007;Schwartz, 1992;Ulrich, 1990), the extremes of the values of enterprise's key stakeholders (V3), which means identifying extreme values that can positively/negatively affect the enterprise (Allport et al, 1931(Allport et al, , 1951(Allport et al, , 1960Kanungo, 2001;Malba si c et al, 2015;Me sko Stok et al, 2009;Russo, ed., 2000;Ulrich, 1990), and the importance of the examination of the values of enterprise's key stakeholders (V4), which we must determine to identify the awareness why the research of the enterprise's key stakeholders' values is crucial; only when the importance of examining the values of enterprise's key stakeholders is perceived as important, appropriate attention to the values will be given (Kav ci c et al, 2015;Lencioni, 2002;Mulej & Dyck, eds., 2014;Rokeach, 1979;Strukelj, 2015).…”