Convergent Media, Content of Diversity and Contemporary Consumers

Abstract

Convergence in the news media today characterized by replication of its partial content into online multi-platforms. This article aims to find the main online convergence platforms of news media and the considerations in selecting those platforms. Since diversity is a major issue in multi-cultural Indonesia, this research is also aimed to describe how those considerations applied in reporting diversity. This article is based on research of two Indonesian leading news media websites: liputan6.com and cnnindonesia.com. To get a clearer picture in reporting diversity, this article focused on the report of the Indonesian independance celebration in 2018, in the national palace that represented diversity. The research applied case study method; data was collected through observation and interview with the managing editors of both media. The results showed that the main platforms for both media are YouTube, Facebook Instagram, and Twitter. Other than those platforms, liputan6 also use Liputan6 app and Pinterest. Platforms selection is based on business considerations, which showed the convergence in media operation, particularly the marketing and news production process. During reporting diversity, both media replicated the parts of the mainstream media news content into other platforms, as an array of news products distribution toward the contemporary consumers.

Digital Convergence and Value Creation: Tvone’s Strategic Adaptation to the Digital Landscape

“…The television industry has undergone significant changes in recent years due to the emergence of media convergence and the commodification of audio-visual assets (Loisa et al, 2020). Changes in consumer behavior and this shift towards digital platforms have made advertisers increasingly choose online platforms as their medium of choice.…”