Digital Convergence and Value Creation: Tvone’s Strategic Adaptation to the Digital Landscape
Sekarseta Prihatmadi
Abstract:In the wake of the Analog Switch Off (ASO) in Indonesia since November 2022, the traditional television industry faces significant challenges, including a decline in viewership and a fiercely competitive advertising market. With over 40 digital channels available in Jakarta alone, compared to just 11 national television stations previously, and the growing dominance of digital media, traditional broadcasters are compelled to adapt. This study focuses on tvOne, a conventional television broadcaster, and its str… Show more
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