Conventional Marketing Practices

Sharma, Rishi Raj; Kaur, Tanveer; Syan, Amanjot Singh

doi:10.1108/978-1-80071-244-720211002

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…Energy savings may not come directly from energy awareness but from high energy prices. Such a statement is found in publications [118,119]. The direct impact of high energy prices on energy conservation has intensified during the global energy crisis, but it is not always possible to turn off appliances that provide energy or heat because we need these resources to function on a daily basis.…”

Section: Energy Awareness and Energy Efficiencymentioning

confidence: 99%

The Influence of the Global Energy Crisis on Energy Efficiency: A Comprehensive Analysis

Gajdzik,

Wolniak,

Nagaj

et al. 2024

Energies

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The global energy crisis, which began in 2021 due to the extraordinary economic recovery after the pandemic and intensified after Russia’s invasion of Ukraine in February 2022, has changed the conditions of energy management, paying more attention to energy efficiency. Natural gas prices have reached record levels and, consequently, so have electricity prices in some markets. Oil prices have reached their highest level since 2008. Higher energy prices have contributed to sharply increased inflation. Households are again becoming interested in buying coal as a source of heat. High energy and gas prices have pushed many families into poverty and forced some factories to cut production or even close. They have also slowed economic growth to the point where some countries are heading for a serious recession. Paradoxically, the negative effects of the energy crisis may accelerate the introduction of cleaner, sustainable, renewable energy such as wind and solar energy. The energy crisis is comparable to the oil crisis of the 1970s, when it contributed to significant advances in energy efficiency. The current crisis has highlighted the importance of investments in renewable energy resources and initiated the process of integrating regional markets, developing energy efficiency and promoting renewable energies. The aim of this article is to comprehensively explore the complex relationship between energy awareness, consumption patterns, and energy efficiency, with a focus on both individual consumers and industries, during the global energy crisis. This paper is based on a literature review, overarching policy documents, energy reports, and other secondary documents. The primary research method was the systematic literature review method, based on which the impact of the global energy crisis on energy efficiency was evaluated. This study emphasizes the diverse influences on energy awareness, ranging from economic factors to consumer preferences and environmental consciousness. The findings of the paper underscore the significant responsibility of industries in contributing to energy-saving efforts and the active role of consumers in the energy market. The responsibility of industries in contributing to energy efficiency is highlighted, with a call for a comprehensive approach that integrates energy-saving criteria into product development and corporate social responsibility.

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Section: Energy Awareness and Energy Efficiencymentioning

confidence: 99%

The Influence of the Global Energy Crisis on Energy Efficiency: A Comprehensive Analysis

Gajdzik,

Wolniak,

Nagaj

et al. 2024

Energies

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“…However, opposite to the results of the present study, Martinho et al (2015) have documented that there is no significant association between recycling and the buying behavior of products with sustainable packaging. As recyclable and biodegradable packaging materials are capable of arousing ecological cues in the consumer mindset, packages made out of them are more talented in attracting consumers (Magnier and Crie, 2008;Sharma et al, 2021). When designing a package biodegradable, recyclable packaging materials which are of high technology can be used for manufacturing packages.…”

Section: Identifying the Impact Of Visual Elements Of Eco-friendly Pa...mentioning

confidence: 99%

Impact of Visual and Verbal Elements of Eco-Friendly Packaging on Consumer Buying Behavior

2022

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Designing an eco-friendly offering for the market needs a thorough understanding of the nature of eco-friendly consumers. However, organizations are merely concerned about the impact of eco-friendly packaging on purchasing behavior of the consumer without considering the main elements demanded by consumers in detail. Hence, organizations spend many resources on ecofriendly packaging without emphasizing the effect of packaging elements on consumer buying decisions that ultimately yield low profits with foreseeable environmental threats. The absence of concrete results published in this regard, especially concerning the Sri Lankan context accelerates this negative impact. Therefore, the present research examines the effect of visual and verbal elements of eco-friendly packaging on consumer buying behavior with special reference to dairy products while considering visual and verbal as the main packaging elements and dairy products as the main product category.

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Conventional Marketing Practices

Cited by 2 publications

References 6 publications

The Influence of the Global Energy Crisis on Energy Efficiency: A Comprehensive Analysis

The Influence of the Global Energy Crisis on Energy Efficiency: A Comprehensive Analysis

Impact of Visual and Verbal Elements of Eco-Friendly Packaging on Consumer Buying Behavior

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