Product harm crisis has become a serious issue in the business world today irrespective of the crisis mitigating strategies adopted to remedy the harm. The purpose of the study is to determine whether national culture shapes consumer reactions to crisis response strategies as a result of variation of consumers' perceptions the affected firm's moral responsibility. The study considers a comparison of 303 marketing-based Chinese and Sri Lankan students. Findings of independent sample t tests and Analysis of variance (ANOVA) suggested that consumers' moral perceptions vary significantly between China and Sri Lanka in response to crisis response strategies revealing a new insight in the crisis mitigating literature. A wounded company has to launch a super effort response in Sri Lanka whereas the voluntary recall response in China is sufficient in a crisis in order to maintain moral reputation. Moreover, the study reveals that implementation of an inappropriate strategy leads to significant financial and moral reputational loss to a company. Therefore, the study recommends companies choosing culture-specific response strategies in order to protect moral reputational status and to make the market sustainable.
In Sri Lanka, the conventional learning in schools has been disrupted with the COVID-19 lockdowns. Even though the government has introduced an online learning system with the hope of making a concerted effort to maintain the continuous learning of school children, the grass-root level's feedback has not been adequately explored yet. Therefore, the present study was designed to examine the effects of the COVID-19 pandemic on Sri Lankan school education system and locate the obstacles of the online education system with special reference to the Advanced level Engineering Technology students in the Mulatiyana Educational Zone,
EA growing body of literature discusses the detrimental consequences of product harm crisis. However, very few discussed yet how controllability of the crisis shapes consumers' purchase decisions between nations in a highly globalized marketing environment. Moreover, studies related to consumer perceptions between Asian countries are very rare in the present crisis literature. Therefore, current study investigates how Sri Lankan and Chinese young consumers' purchase decisions vary in two different fictitious crisis grounds; company culpable and consumer culpable. Results of independent t test revealed that consumers' purchase intention decisions were significantly vary between China and Sri Lanka only under the consumer culpable crisis ground;where the controllability is with the consumer. Current study provides an indispensable guide for the crisis managers to take managerial decisions in midst of crisis and for further comparative research investigations in the product harm crisis literature.
Potato is the most popular root crop and represents a significant portion of the world's food requirements. However, it has been notified that the quality and safety of potatoes produced in Sri Lanka suffer from inappropriate farming practices. Therefore, this study aims to develop a mobile-based guideline model of Good Agricultural Practices (GAPs) by reviewing a present farming practice in potato cultivation and to explore farmers' view on GAPs for potato production in Sri Lanka. The GAPs based guideline model was designed according to the Design Science Research methodology with primary and secondary data, which obtained from 225 potato farmers through a pre-tested structured questionnaire, formal and informal discussions. Then designed model was verified and validated through domain experts. Finally, information and guidance in the designed model is fed through a mobile application. Interestingly, 96% of farmers have a general idea on GAPs, 98% are willing to know about GAPs and the majority (92%) like to follow guidelines based on GAPs. Moreover, age (p=0.000), education level (p=0.001), farming experiences (p=0.008) and willingness to know GAPs (p=0.000), were affect significantly on farmer willingness to follow GAPs through the mobile-based application system. Moreover, the farming practices attached with the usage of synthetic chemicals and fertilizer, soil fertility management, postharvest handling were not properly practiced (78%). Further, spearmen correlation analysis showed that age (p=0.000), education level (p=0.014), and farming experiences (p=0.000), were affect significantly on farmers' awareness of GAPs. The findings shed a green light for introducing a mobile-based guideline model to provide actionable information and guidance of GAPs to the farmers through a "Govi Nena" real-time mobilebased application. Further it supports farmers to overcome improper farming practices of potato cultivation in Sri Lanka that ultimately enhancing the potato production in Sri Lankan context.
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