2014
DOI: 10.3390/su6052642
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Mitigating Product Harm Crises and Making Markets Sustainable: How does National Culture Matter?

Abstract: Product harm crisis has become a serious issue in the business world today irrespective of the crisis mitigating strategies adopted to remedy the harm. The purpose of the study is to determine whether national culture shapes consumer reactions to crisis response strategies as a result of variation of consumers' perceptions the affected firm's moral responsibility. The study considers a comparison of 303 marketing-based Chinese and Sri Lankan students. Findings of independent sample t tests and Analysis of vari… Show more

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Cited by 9 publications
(6 citation statements)
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“…It would also be interesting to find out how the implemented strategies would influence the estimated weights of the model. Finally, future research could focus on the impact of culture, which plays an important role in crisis management (Samaraweera et al , 2014) and the way it influences the relationships among variables in the current model.…”
Section: Limitations and Directions For Future Researchmentioning
confidence: 99%
“…It would also be interesting to find out how the implemented strategies would influence the estimated weights of the model. Finally, future research could focus on the impact of culture, which plays an important role in crisis management (Samaraweera et al , 2014) and the way it influences the relationships among variables in the current model.…”
Section: Limitations and Directions For Future Researchmentioning
confidence: 99%
“…On the other hand, the effects of culture on the consequences of product-harm crises (Taylor, 2000;Samaraweera et al, 2014) are believed to have an important research potential (Cleeren et al, 2017). In addition, it is very important to adopt different theoretical approaches in future research to expand the current perspective on the subject (Wowak and Boone, 2015;Cleeren et al, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…National culture shapes also consumer reactions. Thus, companies have to choose culture-specific CSR programs and response strategies to crises in order to protect the moral reputational status and to make the market sustainable [50].…”
Section: National Culture and Organisational Behaviour With Emphasis ...mentioning
confidence: 99%