Designing an eco-friendly offering for the market needs a thorough understanding of the nature of eco-friendly consumers. However, organizations are merely concerned about the impact of eco-friendly packaging on purchasing behavior of the consumer without considering the main elements demanded by consumers in detail. Hence, organizations spend many resources on ecofriendly packaging without emphasizing the effect of packaging elements on consumer buying decisions that ultimately yield low profits with foreseeable environmental threats. The absence of concrete results published in this regard, especially concerning the Sri Lankan context accelerates this negative impact. Therefore, the present research examines the effect of visual and verbal elements of eco-friendly packaging on consumer buying behavior with special reference to dairy products while considering visual and verbal as the main packaging elements and dairy products as the main product category.

Disputable information circulated through mass media on contamination of imported milk powder with hazardous chemical compounds is common at present that challenges consumer brand preference and brand loyalty. Though these two concepts seem highly correlated, adequate empirical studies have not yet explored with respect to the Sri Lankan market in young consumers' health consciousness grounds to see the probable effect. Therefore, the present study aims to bridge this knowledge gap by focusing on the Sri Lankan milk powder market. Data were collected from Sri Lankan young consumer group (n= 100

Milk powder has become an essential component of the diet of Sri Lankan consumers. However, recent information related to the contamination of imported milk powder with hazardous elements has made a considerable impact on the preference of milk powder brands among consumers in Sri Lanka. Thereby, the current study aims to explore the effect of selected marketing mix antecedents on consumer brand preference for milk powder. Primary data was collected through an online survey using a Google form-based structured questionnaire. The convenience sampling technique was used in selecting the sample of 100 milk powder consumers. The collected data were analyzed by SMART PLS using partial least squares. The findings revealed that brand personality and country of origin have a significant effect on milk powder brand preference. Furthermore, the study suggests a significant positive influence of brand preference on brand loyalty to milk powder. Moreover, results revealed that consumers prefer domestically produced milk powder brands over imported brands. The findings of this study are of great significance for local milk powder companies and marketing practitioners to implement strategies in order to enhance the availability and marketing of domestically manufactured milk powder. Further, marketers should pay more attention to the brand personality in order to attract more consumers to their respective milk powder brands.

The Sri Lankan tea sector is experiencing a considerable decline in the labor force, as many workers are moving away from tea plantations. Incentives are one of the prime factors in reducing labor turnover. However, the role of incentives in employee motivation in the tea sector is questionable. Therefore, the main aim of this study was to identify the role of financial and non-financial incentives in motivating employees in the tea sector in Sri Lanka. Data were collected using pretested structured questionnaires from all tea factory workers (N=60) in Morapitiya Tea Factory, Sri Lanka. In the data analysis, Wilcoxon Sign Rank Test results revealed that bonuses (Z=7.29), over-time payments (Z=7.21), EPF/ETF payments (Z=6.82), job security (Z=7.04), recognition (Z=6.65), positive working environment (Z=6.6) as well as promotion and career growth (Z=6.55) have significant impact (P<0.05 level) on employee motivation in Sri Lankan tea sector.Preference ranking revealed that tea sector employees prefer financial incentives (83%) more than non-financial incentives. Female employees preferred recognition as a motivation tool more than their male counterparts (Mean=3.28; P =0.003). Employees who worked more than 10 years within the factory prefer more non-financial incentives (Mean=1.54; P =0.022) than employees who worked less than 10 years and their preference for career growth (Mean=2.598; P =0.000) was higher than employees who have worked less than 10 years. The findings of the present study signify the orientation of workers towards incentives, which can be used as a basis for enhancing labour productivity in tea sector.