“…Many studies focus on the initiation (e.g. : Ariño & Ring, ) and termination (e.g., Ariño, Reuer, Mayer, & Jané, ) phases of relationship lifecycles; however, efforts dedicated to the lifecycle management of relationships after formation have not been as popular (Schreiner, Kale, & Corsten, ).The cyclical view of relationships requires a better, and more holistic, understanding of all lifecycle dynamics—including problems (like defaults/breaches) and their impacts. The current interorganizational relationship literature offers scarce exploration of the issues involved in retaining relationships in the aftermath of such a negative incident (Dirks et al., ; Wang, Craighead, & Li, ).…”