Continuance intention of blog users: the impact of perceived enjoyment, habit, user involvement and blogging time

Abstract

The purpose of this study is to understand factors that affect continuance intention of a popular hedonic information system, blogs. The expectation-confirmation theory (ECT) is adapted with perceived enjoyment, habit and user involvement. Data was collected via an online survey. A total of 430 valid responses were collected. The research model was assessed by structural equation modelling (SEM). The results show that continuance intention of blog use was predicted collectively by user involvement, satisfaction and perceived enjoyment. Habit, however, exhibited no strong relationship with satisfaction and use intention. Users' satisfaction with blog use was predicted primarily by perceived enjoyment, followed by users' confirmation of expectation and user involvement. Perceived enjoyment was predicted by users' involvement and users' confirmation of expectation. Blogging time significantly moderates the effect of habit on perceived enjoyment, but not on satisfaction and continuance intention. The integrated model explains 65% of the satisfaction and 57% of continuance intention. The results suggest that integrating perceived enjoyment and user involvement into the ECT provides better insights into continuous use in the blog context.

Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)

“…Engagement as a behavioural view is also supported by Cheung et al (2011), Giannakos et al (2013) and Shiau and Luo (2013) who have studied the over indulgence of youths in engaging with Facebook as part of a habit and a tool of enjoyment.…”

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

“…Previous research suggests that providing higher entertainment value is likely to lead to an advantage for media users and to motivate them to use the media more often (Vincent & Basil, 1997;Luo, 2002;Baek et al, 2014). Shiau and Luo (2013) showed that continuance intention could be predicted by the user's perceived enjoyment. In a similar way, Pentina, Basmanova and Zhang (2014) demonstrated that entertainment is a good predictor of intention to continue to use Twitter.…”

The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands

“…Therefore, this study has adopted a qualitative approach to unveil the variety of factors that are more important to young Chinese consumers' purchase of smartphone brands. (Bhattacherjee, 2001) Online banking Satisfaction Perceived Usefulness Website Playfulness Satisfaction Perceived Usefulness (Chiu, Hsu, Sun, Lin, & Sun, 2005) e-learning Satisfaction (Roca, Chiu, & Martínez, 2006) e-learning Satisfaction (Limayem et al, 2007) World Wide Web Satisfaction Frequency of past behaviour Comprehensiveness of usage Habit (Liao, Chen, & Yen, 2007) e-service Satisfaction Perceived usefulness Subjective norm Perceived behavioural control (Chiu et al, 2007) e-Learning Satisfaction Procedural Fairness (Roca & Gagné, 2008) e-Learning Perceived Usefulness Perceived Ease of Use Perceived Playfulness (Vatanasombut et al, 2008) Online banking Trust Relationship commitment Self-service technology Satisfaction Subjective norm Perceived behavioral control Optimism (Lee, 2010) e-Learning Satisfaction Perceived Usefulness Subjective Norm Perceived Behavior Control Attitude Concentration (Chou et al, 2010) Online Communities Performance Expectancy Perceived Identity Verification Satisfaction (Fang & Chiu, 2010) Online communities of practice (Venkatesh, Chan, & Thong, 2012) e-government technologies Attitude Perceived Usefulness Effort Expectancy Trust (Zhou, Fang, Vogel, Jin, & Zhang, 2012) Social Virtual World Services Satisfaction Affective Commitment Calculated Commitment (negative) Instant Messaging Perceived Usefulness Satisfaction (Chen et al, 2012) Web 2.0 Satisfaction e-Word-of-mouth Subjective Norm Self-Image Critical Mass (Chang & Zhu, 2012) Social networking sites Perceived bridging social capital Satisfaction (Wang, Harris, & Patterson, 2013) Self-service technology Satisfaction Habit Self-efficacy (Chong, 2013) Mobile Commerce Perceived Ease of Use Perceived Usefulness Satisfaction Perceived Enjoyment Trust Perceived Cost (Shiau & Luo, 2013) Blogging Perceived Enjoyment Satisfaction User Involvement (Tang et al, 2014) Blogging Satisfaction Perceived Usefulness Experiential Learning (Basak & Calisir, 2015) Facebook Attitude Satisfaction (Mouakket, 2015) Facebook …”

“…Recently, the notion of continuance intention has gained increasing attention in a variety of research settings such as online banking (Bhattacherjee, 2001;Vatanasombut, Igbaria, Stylianou, & Rodgers, 2008), e-learning (Chiu, Chiu, & Chang, 2007;Lee, 2010;Roca & Gagné, 2008), blogging (Lu & Lee, 2012;Shiau & Luo, 2013;Tang, Tang, & Chiang, 2014), website (Chen & Lin, 2015;Lin, Wu, & Tsai, 2005), mobile commerce (Chong, 2013;Gao, Waechter, & Bai, 2015), online communities (Chou, Min, Chang, & Lin, 2010), social networking websites (Kim, 2011;Oliveira, Huertas, & Lin, 2016), self-service technologies Lin & Filieri, 2015), and many more (see Literature Review in Table 1). This literature has neglected the cultural context that might have an influence on continuance intention.…”