Contextualized Qualitative Research in Venezuela: Coercive Isomorphic Pressures of the Socioeconomic and Political Environments on Public Relations Practices

Abstract

tests and introduces the concept of coercive isomorphism to Sriramesh and Ver ( ci ( c's (2003) global public relations theory. It does so by analyzing professional opinions and experiences concerning the status of the profession and how the country's socioeconomic and political environments impact the practice. Twenty-one top-level public relations professionals were interviewed for an average of 90 min each in the 2 largest cities: Caracas and Maracaibo. Venezuela is at a crucial, if not breaking, point in its history, as the majority of participants explain, due to conflicting political and social forces. Likewise, the impact of conflict is exerting pressure on the public relations profession and professionals.Public relations is advancing around the world. Nascent supranational bodies are coming to the global stage to advocate for the strategic nature of the profession and to enhance ties and cooperation among professionals through alliances of national and continental associations (Lukaszewski, 2004;Molleda, 2004; Poluszek, 2004). International communities of professionals and scholars are increasingly interested in transferring knowledge, experiences, and best practices from national to transnational scenarios.

Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China

“…Research conducted in non-Western contexts provides valuable insight on whether theories developed in domestic contexts or across cultures can be applied globally (Wakefield, 2008). Second, in a country undergoing economic and political transformations, such as China, public relations practitioners often look to multinationals for examples on how to practice effectively and ethically (Braun, 2007;de Brooks & Waymer, 2008;Molleda, 2008). This study thus could provide some exemplary instances on the role of public relations leadership during change in a multinational context in China.…”

The relationship management function of public affairs officers in Chile: Identifying opportunities and challenges in an emergent market

“…This school of thought offers a lens into a region that is typically defined by social, economic, and political activism, which allows organizations to build relationships with stakeholders within a wider, and often more complex, dynamic than in Europe or the United States (Molleda, ). Although still growing, research in this area includes literature on Brazil (Molleda & Ferguson, ), Colombia (Molleda & Moreno, ; Molleda & Suarez, ), Mexico (De Moya & Jain, ; Molleda & Moreno, ), Venezuela (Molleda, ; Molleda & Moren, 2008), Ecuador (Tilson & Alozie, ), Peru (Sommerfeldt & Kent, ), and Chile (Somma, Labarca, Gálvez, & Godoy, 2016).…”