Purpose -The purpose of this paper is to define the construct authenticity and its dimensions and to propose an index to measure levels of authenticity in organisational messages and actions, as well as perceived authenticity from the stakeholders' perspective. Design/methodology/approach -The paper takes the form of a comprehensive literature review. Findings -The construct authenticity and its dimensions are defined from a multidisciplinary perspective, including literature from advertising, communication studies, marketing, and public relations.Research limitations/implications -Items for an authenticity index are proposed. Such a scale could be used to measure the effectiveness of public relations efforts and techniques and, therefore, the perceived authenticity of organisations, including its actions, operations, product, services, and spokespeople in the mind of stakeholders. Practical implications -The consistency between authentic claims, offerings, and promises and the management philosophy and behaviour of organisations would determine the effectiveness of public relations efforts assessed by measuring the responses, actions, and behaviours of stakeholders. Social implications -The evenness between the genuine nature of organisational offerings and their communication is crucial to overcome the eroding confidence in major social institutions. Authenticity claims must capture the experiences, aspirations, and expectations of the involved segment of society that organisations aim to engage; otherwise, a clash of values may occur. Originality/value -The paper provides ideas for measuring authenticity in organisational messages and actions as a guide to best ethical practices and support for teaching the value of the studied construct.
Macroencuesta latinoamericana de comunicación y relaciones públicasLatin American macro-survey of communication and public relations Macropesquisa latino-americana de comunicação e relações públicas J u a n C a r l o s M o l l e d a La "Macroencuesta latinoamericana de comunicación y relaciones públicas" (LatAmCom 2009) investiga las tendencias, el profesionalismo y los roles sociales de la profesión en diez países a través de las opiniones de una muestra representativa de profesionales. La sección del cuestionario sobre tendencias fue articulada originalmente por el European Communication Monitor. Esto permitirá comparaciones entre los dos continentes.
PALABRAS CLAVES: RELACIOnES PUBLICAS • PROFESIOnALISMO • PAPEL SOCIAL • TEnDEnCIAS AbstractThe "Latin American macro-survey of communication and public relations" (LatAmCom 2009) investigates the trends, the professionalism, and social roles of the profession in ten countries through opinions of a representative sample of professionals. The questionnaire's section on trends was originally organized by the European Communication Monitor, which will enable comparisons between the two continents.
This comparative, contextualized research conducted between 2003 and 2004 summarizes and discusses the impact of the socioeconomic and political environments on the practice of public relations in Colombia, Mexico, and Venezuela. Sixty-one in-depth, semi-structured interviews were conducted with top-level professionals in the capital and main commercial cities in these three countries where the profession thrives but is also challenged. The main conclusion is that public relations professionals have a role to play in the transformation of countries toward globalized economies and more ethical participative, political systems in which everyone has a public platform to voice their interests and achieve full social development.
Purpose
It is well established that greater resilience buffers the negative effects of adverse events and conditions, allowing the affected individual to recover adequately. Resilience is a core trait for public relations practitioners, due to the challenging and pressure-laden nature of their work. However, as an individual-level trait, this phenomenon remains underexplored in the communication field. The purpose of this paper is to examine the dimensionality and measurement invariance of the 25-item Connor-Davidson Resilience Scale (Connor and Davidson, 2003), evaluate the level of resilience and identify predictors of resilience among Latin American public relations practitioners.
Design/methodology/approach
A population of 898 public relations professionals from 18 Latin American countries working on different hierarchical levels, both in communication departments and agencies across the region were surveyed.
Findings
CD-RISC global scorings show direct correlations with age, years of experience, type of organization, hierarchy and social media skills. However, education, salary, gender or working in an excellent, successful and influential communication department were not predictors of resilience. Additionally, results provide supporting evidence that the CD-RISC has good psychometric properties and can be used as a reliable and valid tool to assess resilience among Latin American public relations practitioners.
Research limitations/implications
As in any study using self-report measures, the results may have been influenced by participants’ acquiescence and need for social desirability. Greater participation is needed from some countries to allow for a more comprehensive comparative analysis.
Practical implications
Identifying factors that protect against negative outcomes is important for the development of strengths-based approaches that emphasize resilience. Moreover, in predicting the ability to tolerate stress and its negative effects, this study may help in the selection of personnel who will manage tougher job demands.
Originality/value
Research on the concept of resilience has gained substantial momentum over the past decades and has become a multidisciplinary field of research spanning a variety of theoretical and conceptual positions. However, practitioner resilience has not formally addressed in the public relations research, with the sole exception of the qualitative research conducted by Guo and Anderson in 2018 using a critical incident technique approach. This field provides an intriguing context to study resilience because practitioners are regularly engaged in work that may require the ability to “bounce back” from challenging work.
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