Consumption Pattern on Fruits and Vegetables among Adults: A Case of Malaysia

Othman, Khairunnisa Izzati; Karim, Muhammad Shahrim Abdul; Karim, Roselina; Adzhan, Noranizan Mohd; Halim, Nurhasmilaalisa Abd

doi:10.5901/ajis.2013.v2n8p424

Cited by 15 publications

(17 citation statements)

References 13 publications

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“…With regards to the second and third objectives, the results showed that the non-B40 group was a more regular consumer of dates and was more willing to pay for dates should their prices increase. This is consistent with the findings of Ion and Dobre (2018) and Othman et al (2013), which showed that fruits consumption increases along with the rise in income level. Similarly, these results are consistent with Engel's law.…”

Section: Discussionsupporting

confidence: 93%

Is the Superfruit Dates (Phoenix Dactylifera L.) Meant for High End Consumers?

Haris

Kamarubahrin

Shukor

et al. 2021

International Journal of Fruit Science

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Superfruit refers to food items with exceptional health benefits. The study aims to determine the factors that influence the intention of Malaysians to consume dates; to compare the consumption patterns of dates between the B40 and non-B40 groups; and to explore both groups' willingness to pay when date prices decrease or increase. Employing the survey research design, 329 survey questionnaires were collected and analyzed using structural equation modeling (SEM) and descriptive statistics. The results showed that attitude was not a significant predictor of intention to consume dates, but subjective norm significantly and positively predicted intention. The consumption patterns of B40 and non-B40 consumers were contrasting: The share of regular B40 consumers was lower than that of non-B40, while the group's non-consumers were higher. The non-B40 group, relative to the B40 group, was more willing to pay higher prices for all types of dates, likely due to the former's higher income level. Based on these findings, marketing managers should target health-conscious consumers so that they can encourage their friends and families to consume dates.

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Section: Discussionsupporting

confidence: 93%

Is the Superfruit Dates (Phoenix Dactylifera L.) Meant for High End Consumers?

Haris

Kamarubahrin

Shukor

et al. 2021

International Journal of Fruit Science

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“…There have been many studies (Akpan, Patrick, Udoka, & Okon, 2013;Badari, Arcot, & Sulaiman, 2013;Othman, Karim, Karim, Adzhan, & Halim, 2013;Babalola and Isitor, 2014;Betty, 2015;Prasetyoningrum, Rahayu, & Marwanti, 2016;Kearney, 2019;) undertaken to ascertain the factors that affect household food expenditures. However, there is a lack of information regarding the food expenditure among cassava growing households.…”

Section: Introductionmentioning

confidence: 99%

Determinants of Household Food Expenditure in a Cassava Growing Village in Southeast Sulawesi

Zani¹,

Saediman²,

Abdullah³

et al. 2019

AJIS

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The study aimed to analyze the factors affecting food consumption expenditure among cassava growing households in Southeast Sulawesi Province, Indonesia. The study was carried out in Lapodi village, Pasarwajo subdistrict, Buton district, from April to July 2018. The primary data were collected from 32 respondents selected using a random sampling method. The data were analyzed using descriptive statistics and the multiple regression method. The study results showed that households spent a very high percentage of food expenditure (89.84 percent) compared to nonfood expenditure (10.16 percent). The food expenditure was dominated by starchy staple foods, fish, and eggs while spending on vegetables, fruits, and milk was low. Most cassava growing households had low levels of well-being, and their food consumption lacked dietary diversity and quality. The household income, education level of heads of household, fish price, family size, and cassava yield had positive and significant influences on the food consumption expenditure. The government should adopt policies and programs to increase household income and provide nutrition education for households to incorporate balanced and diversified diets for a more healthy and active life.

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“…The food prices also affect on purchasing decisions of health food. Othman, et al (2013) showed that prices have a significant relationship with purchase decision of health food. Schiffman and Kanuk (2004) defined consumer behavior as the process a person goes through in finding, buying, using, evaluating, and acting after consumption of products, services and ideas to meet their needs.…”

Section: Price and Purchase Decisionmentioning

confidence: 99%

“…Prices have a significant relationship with purchase decision of health food (Othman et al, 2013). There is a possibility of a positive effect of food variations choice for diets and cheap food prices (Brandenburg, 2011;Studies, 2015;Waage et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Products and Prices on Purchasing Decisions of Health Food

Suharso

2020

MEC-J

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This study aims to analyze and explain the effect of products and prices on purchasing decisions of health food in Malang both partially and simultaneously. The approach uses quantitative-explanatory methods. The population is Malang City Consumer in Blimbing, Kedungkandang, Klojen, Lowokwaru and Sukun Subdistricts. The samples are 384 respondents. The collected data is analyzed by multiple linear regressions with SPSS software version 22. The study results are follows. First, products partially affect on purchase decision of health food. Second, the prices can improve purchase decision of health food. Third, the price becomes the determining factor in purchase decision of health food.

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Consumption Pattern on Fruits and Vegetables among Adults: A Case of Malaysia

Cited by 15 publications

References 13 publications

Is the Superfruit Dates (Phoenix Dactylifera L.) Meant for High End Consumers?

Is the Superfruit Dates (Phoenix Dactylifera L.) Meant for High End Consumers?

Determinants of Household Food Expenditure in a Cassava Growing Village in Southeast Sulawesi

The Effect of Products and Prices on Purchasing Decisions of Health Food

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