Consumption Experience of Impulse Buying in Algeria

Abstract

This article focuses on impulsive buying experience. It aims at exploring whether the explanatory variables of this type of purchase, which are used in the marketing literature in the West, may account for the impulsive buying behavior in the Algerian cultural context. An extensive literature review allowed clarifying the basic concepts of this research; it led, firstly, to determine the variables that stimulate the consumer emotions and arouse pure impulse purchase and its consequences, and secondly, to show its importance to producers and distributors. The empirical study was conducted on 590 buyers from the Wilaya (Province) of Tlemcen (Algeria). The results of the data analysis, using the software R, indicate that the variables used in this study have a better predictive power of achieving the favorable experience of impulse buying.

From Interaction to Transaction: Analyzing the Influence of Social Presence on Impulsive Purchasing in Live Streaming Commerce

“…Therefore, there is substantial evidence supporting the idea that positive emotions play a role in mediating the relationship between social presence and impulse buying behaviour. Several studies have emphasized the significant influence of positive affect on impulse buying behaviour (Bessouh & Belkhir, 2018;Setiawan & Ardani, 2022). Shoppers who experience positive affect during their shopping experience tend to be more prone to impulse purchases (Setiawan & Ardani, 2022).…”

Pengaruh Price Discount dan Hedonic Shopping Motivation terhadap Impulse Buying Dimediasi Positive Emotion

“…Positive emotion merupakan suasana hati atau perasaan yang dialami seseorang, terdapat dorongan yang sangat kuat sehingga tidak dapat dikendalikan dan selalu mempengaruhi perilaku seseorang (Alexander et al, 2021). (Bessouh & Belkhir, 2018) menjelaskan bahwa perasaan atau mood yang dialami oleh seseorang yang membawa dampak keinginan yang sangat besar untuk melakukan impulse buying. Adapun emosi yang positif merupakan hasil reaksi pada lingkungan yang mendukung ketertarikan pada produk ataupun adanya promosi penjualan yang menarik.…”

Vontade De Comprar? Um Estudo Sobre a Tendência De Consumo Por Impulso

“…Estes fatores foram divididos em cinco subgrupos diferentes, a saber: i) ambiente físico, no qual são apontados os espaços, a organização, a sinalização, o merchandising visual, os sons, as cores e os aromas como variáveis determinantes na decisão de compra por impulso (Bhatti & Latif, 2014;Parsad, Prashar & Tata, 2017); ii) ambiente social, refere-se à participação de outras pessoas durante a viagem de compras, como o comportamento do vendedor (Silva et al 2018); iii) perspectiva temporal, ou seja, o tempo disponível para circular na loja. Estudos apontam que, quanto maior o tempo disponível para escolha do bem, maior a exposição a outros itens e, consequentemente, maior será a possibilidade do surgimento do desejo de compra por impulso de outros produtos que não estavam planejados (Hoch & Loewenstein, 1991); iv) os estados antecedentes, estes fatores estão relacionados ao estado de humor ou condições momentâneas do indivíduo (c.f Bessouh & Belkhir, 2018;Ahmad, Ali, Malik, Humayon, & Ahmad, 2019); e, por fim, v) fatores relacionados à pré-compra, como a disponibilidade de dinheiro ou a intenção de comprar um produto específico que leve o indivíduo a um passeio na loja (Bellini, Grazia, & Benedetta, 2017).…”