“…In recent decades, the environmental impact of consumption has resulted in a broad interdisciplinary field of study. It has focused mainly on pro-environmental behavior; reduce, reuse, recycle (the 3 R's), and donation practices (Bianchi & Birtwistle, 2012;Birtwistle & Moore, 2007;Morgan & Birtwistle, 2009); behaviors towards the purchase of eco-friendly products or specific resources (water, energy, among others); ecological consumer profiles (Agrawal & Gupta, 2018), and, more recently, the relationship between gender perspective and ecological/ responsible consumption (Marroquín et al, 2019;Piñeiro et al, 2014). Thus, the interest in consumption and human behavior towards it becomes relevant as every consumer's purchase can directly or indirectly affect their social, environmental, economic, and other contexts.…”