Consumers' willingness to adopt genetically modified foods

Ardekani, Zahra Fozouni; Akbari, Morteza; Pino, Giovanni; Zúñiga, Miguel Ángel; Azadi, Hossein

doi:10.1108/bfj-04-2019-0260

Cited by 10 publications

(14 citation statements)

References 69 publications

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“…This is consistent with the Theory of Reasoned Action which suggests that consumer intention determines the performance of a specific behaviour (Ajzen, 1985;Quevedo-Silva et al, 2016;Teng & Wang, 2015). Various studies reported a positive and significant correlation between consumer intention and actual purchase behaviour (Ardekani et al, 2020;Follows & Jobber, 2000;Morwitz & Schmittlein, 1992;Wee et al, 2014). Based on the preceding discussion, it was, therefore, hypothesised that: H5: Consumer intention has a positive effect on actual purchase behaviour towards imported grocery products.…”

Section: Development Of Research Hypotheses and Research Modelsupporting

confidence: 79%

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

Muchandiona

Kakava

Makanyeza

2021

Cogent Business & Management

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The study investigated the effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe. Using a cross-sectional survey of 505 consumers, independent-samples T-test, analysis of variance and structural equation modelling were used to test research hypotheses. Results show that gender, age and education significantly influence consumer ethnocentrism. Income was found to have an insignificant influence on consumer ethnocentrism. Results also show that consumer ethnocentrism had a negative effect on consumer attitude towards imported grocery products. Consumer attitude was found to have a positive effect on consumer intention to buy imported grocery products. Similarly, consumer ethnocentrism was found to negatively influence consumer's intention to purchase imported grocery products while consumer's intention was found to positively influence consumer's actual purchase behaviour towards imported grocery products. These findings have theoretical and practical implications.

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Section: Development Of Research Hypotheses and Research Modelsupporting

confidence: 79%

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

Muchandiona

Kakava

Makanyeza

2021

Cogent Business & Management

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“…Furthermore, Chivandi and Maziriri (2017) examined food safety standards recognition and implementation in Zimbabwean branded fast-food outlets from the perspectives of consumers, staff, and management. Ardekani et al (2020) looked at consumers' willingness to adopt genetically modified foods. Jia (2020) contrasted restaurant tourists' motivation and satisfaction from China and the United States by evaluating their online ratings and reviews.…”

Section: Introductionmentioning

confidence: 99%

Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

Maziriri

Rukuni

Chuchu

2021

Cogent Business & Management

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This research examined how multi-sensory dimensions like sight, sound, and smell would influence customer attitudes toward quick-service restaurants, restaurant patronage intentions, food purchasing decisions, food consumption satisfaction, restaurant attachment, repurchase intention, and positive word of mouth in South African quick-service restaurants. The research embraced a quantitative approach. An online questionnaire was used to collect data from restaurant customers in the Bloemfontein metropolitan. The hypotheses were analysed by applying structural equation modelling. The results uncovered that the study variables were significantly associated and surprisingly, restaurant attachment had a negative and insignificant effect on positive word of mouth. This research adds new fresh knowledge to the established body of knowledge in the context of restaurant food consumption behaviour. This area has little research attention in developing African countries like South Africa.

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“…This result revealed that farmers would have a more positive attitudes toward GM crops if they perceived greater self-efficacy related to the farming of GM crops. Ardekani et al (2020) and Bimbo et al (2017) highlighted the importance of this factor in determining the willingness of consumers to adopt GM foods and dairy products. Government support (β = 0.276, t = 3.495, p = 0.001) was listed as the second most important predictor of attitudes towards GM crops.…”

Section: Resultsmentioning

confidence: 99%

Analysis of Farmers’ Attitudes to Gm Crops in the Cameron Highlands

Arham¹

2020

Biosci. Biotech. Res. Comm

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The objective of this paper was to identify the factors influencing the attitudes of Malaysian farmers in the Cameron Highlands, Pahang, Malaysia, towards Genetically Modified (GM) crops. The survey was conducted between December 2019 and February 2020. Using a simple random sampling method, 348 questionnaires were distributed personally to vegetable farmers in the Cameron Highland by trained enumerators. However, only 176 complete and valid responses were retained for analysis. Descriptive and linear regression analyses were performed using the Statistical Package for Social Sciences (SPSS®) software, Version 24. The results showed that the farmers have high self-efficacy when it comes to farming GM crops, acknowledged the great benefits of GM crops, rated the cost of farming such crops as moderate, and expressed a highly positive attitudes towards GM crops. However, they were also cautious about GM crops in that they perceived them as having moderate risks and a moderate fit with existing farming practices. Additionally, they claimed that government support and market demand were low. Regression analyses indicated that six factors have a significant relationship with attitudes to GM crops, with perceived self-efficacy as the strongest predictor, followed by government support, perceived cost, perceived risks, perceived benefits, and market demand. The results have valuable implications for the future growth of agricultural biotechnology in Malaysia and in other developing countries with a similar culture.

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Consumers' willingness to adopt genetically modified foods

Cited by 10 publications

References 69 publications

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

The effect of consumer ethnocentrism on the acceptance of imported grocery products in Harare, Zimbabwe

Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers

Analysis of Farmers’ Attitudes to Gm Crops in the Cameron Highlands

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