Consumers' perceptions of food risk management quality: Chinese and Korean evaluations

Abstract

risks, including food risks, are found to be different between the perceptions of 'experts' and consumers, thus understanding the potential difference in the perceptions of the effective food risk management (FrM) between consumers and experts is important in developing effective FrM strategies. This information enables policy makers to integrate societal concerns and values into risk management and communication regarding food safety and to enhance the public confidence in the authorities' approach to the food safety management. The purpose of this study is to understand how consumers evaluate the quality of the food risk management practices that are performed by the government and to determine the underlying psychological factors influencing consumer evaluations of food risk management quality (FrMQ). A comparative survey study was conducted in china and Korea, and the measurement scales used in the structural model were found to be configurally and metrically invariant between these two countries. The results show the difference in the perception of chinese and Korean consumers regarding their evaluation for the FrMQ. While the perceived expertise of food risk managers was found to be the most important determinant in china, the proactive consumer protection was found to be the most important one in Korea. The scepticism in risk assessment and the communication practice was found to be second most important factor both in china and Korea. These results shed lights at the future policy recommendations.

Factors Limiting Quality Assurance Program Implementation in Food Manufacturing Companies in Shanghai, China

“…Earlier studies attempted to position food quality assurance in the context of the Corporate Social Responsibility (CSR) concept (Zhang et al, 2015) or by discerning consumer trust of managerial or inspection service expertise (Kim, 2012;Han et al, 2020). The proposed approaches assume that company management will either apply the CSR concept or respond to consumer and establish a process to accommodate expectations of quality assurance.…”

“…The common approach to quality assurance is end-of-the-line verification rather than the sustained effort to monitor quality and safety at each processing stage characteristic of the global shift in supplier responsibility for food safety (Trienekens and Zuurbier, 2008). The CSR approach presupposes that a company manager displays actions consistent with the concept in the area of risk management, or that consumers base their trust regarding quality assurance in expertise of managers (Kim, 2012). Either approach is ambiguous with regard to the entrepreneur's profit motive (Guo et al, 2019) and the need to control costs in the price-competitive marketplace.…”

Risk in agriculture: An overview of the theoretical insights and recent development trends during last decade - A review

“…The most popular is Agricultural Economics -Czech (AGRICECON) with 19 articles (4.8%), The authors who publishe d their research in AGRICECON highlight the economic situation in the agricultural sector and the interaction of risks in the globalised world, as well as the importance of support to agriculture sector (Siudek et al 2012;Brzozowska et al 2017) and analyse different risk factors and risk management strategies that have an impact on agricultural sector ( Jankelova et al 2017); the authors argue that it is mostly the price, production, and income risk that have the main impact on sustainability of farms, and that diversification is the most crucial strategy of risk management in agriculture. Some authors (Hron et al 2011;Kim 2012) used behaviour economics approach to assess the decision-making process based on the possibilities of agriculture subsidies and to identify psychological factors that influence the assessment of the quality of food risk management. These results mainly focus on different views demonstrated by farmers, consumers, and policy-makers on the risks and application of risk management strategies.…”

How to believe? Building trust in food businesses' consumers based on psychological contracts

“…To achieve its objectives, this study focuses on three critical market factors that are paramount to consumers: food quality, food safety and service quality (Mol, 2014; Wang et al ., 2022b; Tan and Chen, 2021; Kim, 2012). These factors are the foundation for consumers to establish psychological contracts and develop trust, regardless of their cultural backgrounds.…”