2023
DOI: 10.1108/bfj-01-2023-0066
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How to believe? Building trust in food businesses' consumers based on psychological contracts

Abstract: PurposeThe purpose of this study is to understand the psychological mechanism that affects consumer trust by focusing on the formation and influence process of psychological contracts, and taking this opportunity, explore the influence paths of food quality, food safety and service quality on consumer trust in the online food market, and provide theoretical suggestions for building trust in food businesses' consumers.Design/methodology/approachThis study is based on an empirical investigation and uses partial … Show more

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Cited by 2 publications
(2 citation statements)
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References 96 publications
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“… 64 Additionally, SmartPLS provided the R 2 values for each dependent variable. 61 The R 2 for relational psychological contracts (RPC) was 0.468, explaining 46.8% of the observed variation. For transactional psychological contracts (TPC), the R 2 was 0.434, explaining 43.4% of the variation.…”
Section: Data Analysesmentioning
confidence: 98%
See 1 more Smart Citation
“… 64 Additionally, SmartPLS provided the R 2 values for each dependent variable. 61 The R 2 for relational psychological contracts (RPC) was 0.468, explaining 46.8% of the observed variation. For transactional psychological contracts (TPC), the R 2 was 0.434, explaining 43.4% of the variation.…”
Section: Data Analysesmentioning
confidence: 98%
“… 59 This methodology helps to avoid unacceptable solutions and indeterminate factors. 60 Meanwhile, PLS is well-suited for examining complex relationships within the research framework, 61 , 62 as is the case in this study.…”
Section: Data Analysesmentioning
confidence: 99%