Consumers' Evaluations of Apparel Form, Expression, and Aesthetic Quality

Morganosky, Michelle A.; Postlewait, Deborah S.

doi:10.1177/0887302x8900700202

Cited by 19 publications

(14 citation statements)

References 7 publications

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“…Other elements, such as color, are less important in the decision-making process; however, Holbrook and Dixon (1985) suggest that evaluation of a fashion object is a Gestalt-like phenomenon in which design elements interact. In mall intercepts, shoppers evaluated the aesthetic quality of 16 styles of men's and women's clothing (Morganosky & Postlewait, 1989). Holbrook (1986) has suggested that aesthetic attributes are key factors in consumption behavior.…”

Section: Sproles' General Model Of Fashion-oriented Consumer Decisionmentioning

confidence: 99%

Attractiveness of Men's Suits: The Effect of Aesthetic Attributes and Consumer Characteristics

Eckman¹

1997

Clothing and Textiles Research Journal

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Eckman, M. (1997). Attractiveness of men's suits: The effect of aesthetic attributes and consumer characteristics.Abstract The objective of this study was to explore aesthetic aspects of clothing design. Evaluations of the attractiveness of men's tailored clothing by men and women were analyzed, focusing on the influence of aesthetic attributes and consumer characteristics. An individual-subject analysis of variance, based on a conjoint model with interactions, showed evaluations were affected by aesthetic attributes, configurations of aesthetic attributes, and consumer characteristics. Theoretical and managerial implications of the results for retailers and fashion a second purpose of the research was to address such limitations by: 1) testing an adult consumer sample, 2) evaluating men's clothing styles, 3) developing visual stimuli with color and no confounds, and 4) analyzing data from consumers' evaluations of products composed of multiple attributes rather than self-reports of isolated attributes.Information on how consumers evaluate the aesthetic attributes of men's clothing has both practical and theoretical significance. At a practical level, such information should be helpful to designers and retailers in developing strategies to facilitate consumer acceptance of their lines (Evans, 1990). Research on aesthetic preferences for and evaluation of clothing may also enhance theoretical models of consumer decision making, particularly models that address fashion adoption and diffusion.

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Section: Sproles' General Model Of Fashion-oriented Consumer Decisionmentioning

confidence: 99%

Attractiveness of Men's Suits: The Effect of Aesthetic Attributes and Consumer Characteristics

Eckman¹

1997

Clothing and Textiles Research Journal

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“…While some research has concluded that gender has little or no effect on aesthetic judgments [e.g. Lubner-Rupert and Winakor, 1985;Minshall et al, 1982;Morganosky and Postlewait, 1989], there is other work that did find differences [e.g. Holbrook and Corfman, 1984;Holbrook, 1986].…”

Section: Design Aestheticsmentioning

confidence: 99%

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

2010

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This article examined the effects of product aesthetics on several outcome variables in usability tests. Employing a computer simulation of a mobile phone, 60 adolescents (14-17 yrs) were asked to complete a number of typical tasks of mobile phone users. Two functionally identical mobile phones were manipulated with regard to their visual appearance (highly appealing vs not appealing) to determine the influence of appearance on perceived usability, performance measures and perceived attractiveness. The results showed that participants using the highly appealing phone rated their appliance as being more usable than participants operating the unappealing model. Furthermore, the visual appearance of the phone had a positive effect on performance, leading to reduced task completion times for the attractive model. The study discusses the implications for the use of adolescents in ergonomic research.

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“…Relationships of redress and repurchase have been examined with service retailing and with durable products [4,6,7], but not with apparel products. In fact, limited research has been done on consumer complaint behaviour and apparel purchases, and the available research tends to focus on the profile of complaining consumers and the definition of consumer satisfaction [8][9][10]. This article describes an empirical study of the redress which consumers received after complaining; their satisfaction or dissatisfaction after the redress, and the consumer's repurchase behaviour.…”

mentioning

confidence: 99%

Apparel Product Dissatisfaction and the Post‐complaint Process

Kincade¹,

Redwine²,

Hancock³

1992

International Journal of Retail &Amp; Distribution Management

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2015),"Stock dividends policy and liquidity of ex ante announcement: The liquidity hypothesis retest", China Finance Review International, Vol. 5 Iss 3 pp. 258-276 http://dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

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Consumers' Evaluations of Apparel Form, Expression, and Aesthetic Quality

Cited by 19 publications

References 7 publications

Attractiveness of Men's Suits: The Effect of Aesthetic Attributes and Consumer Characteristics

Attractiveness of Men's Suits: The Effect of Aesthetic Attributes and Consumer Characteristics

The influence of design aesthetics in usability testing: Effects on user performance and perceived usability

Apparel Product Dissatisfaction and the Post‐complaint Process

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