Consumers’ Education Level Impact on the Perception of the Search Experience Credence Products – Empirical Evidence

Mityko, Delia Sorana Varvara

doi:10.5171/2012.617588

Cited by 5 publications

(3 citation statements)

References 9 publications

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“…Mitiko [13] noted, using a questionnaire applied to 271 consumers on 10 product types, that the perception of a particular product type may differ depending on the level of education.…”

Section: E-commerce From the Perspective Of Consumer's Education Levelmentioning

confidence: 99%

E-Commerce and the Factors Affecting Its Development in the Age of Digital Technology: Empirical Evidence at EU–27 Level

et al. 2021

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The purpose of this study is to identify the factors influencing e-commerce and to evaluate the long and short-term impacts on the development of e-commerce activity. After establishing the hypotheses to verify, we use multiple panel regressions to test the influence of education level, consumer’s residence, consumer’s labour market status, internet banking, mobile and non-mobile users on the development of e-commerce. For this matter, in this paper, by adopting the fully modified ordinary least squares (FMOLS) method and a vector error correction model (VECM), we performed an empirical analysis of the nexus between education level, consumer’s residence, consumer’s labour market status, internet banking and mobile and non-mobile users and e-commerce, based on panel data for EU–27 countries from 2011 to 2020. The results of the study indicate that all the variables involved in the two econometric models and associated with education level, consumer’s residence, labour market status, internet banking, mobile and non-mobile users, all have significant impacts on the development of e-commerce. Most of the variables positively influence the development of e-commerce except for internet purchases by individuals un-employed and for internet purchases by non-mobile users that are negatively correlated with e-commerce activity.

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“…Mitiko [13] noted, using a questionnaire applied to 271 consumers on 10 product types, that the perception of a particular product type may differ depending on the level of education.…”

Section: E-commerce From the Perspective Of Consumer's Education Levelmentioning

confidence: 99%

E-Commerce and the Factors Affecting Its Development in the Age of Digital Technology: Empirical Evidence at EU–27 Level

et al. 2021

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“…On the one hand, the differences in education facilitate access to new data and analysis on COVID-19, and on the other hand, education can influence the online shopping approach. It seems different educational backgrounds may have different needs and strategies to online shopping [49]. Besides, the number of households may affect the approach to online shopping.…”

Section: Discussionmentioning

confidence: 99%

How COVID-19 Pandemic Affected Urban Trips? Structural Interpretive Model of Online Shopping and Passengers Trips during the Pandemic

et al. 2021

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Changing people’s shopping behavior from face-to-face to online shopping during the COVID-19 pandemic led to reduced shopping trips, and this decrease directly affects traffic congestion and air pollution. Identifying the factors influencing the increase of online shopping behavior during the pandemic can be helpful for policymakers in the post-COVID-19 era. This study aims to discover the effect of factors related to the COVID-19 pandemic and demographic characteristics on shopping attitude and, consequently, on shopping trips. Based on the interviews of ten experts, factors associated with COVID-19 and demographic characteristics are selected as influential factors on shopping attitude and shopping trips. For pairwise comparisons between these factors, a web-based questionnaire was designed and given to thirty experts. The relationship between all factors is examined using interpretive structural modeling (ISM) and Microscopic–Macroscopic (MICMAC) analysis. In addition, to prioritize factors, the IAHP model is employed. Based on the results, five levels of influential factors affect shopping attitude, which affects shopping trips: level 1, age and gender; level 2, income and education; level 3, the household size and the COVID-19 awareness; level 4, COVID-19 attitude and COVID-19 practice; and level 5, norm subject and shopping personal control.

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“…Thus, the education level enables individuals to be able to take into account the types of more profitable option. Study by Mityoko (2012) shows that an education plays a role in the consumer's perception towards a product.…”

Section: Discussionmentioning

confidence: 99%

The Influence of Parent’s Perception and Involvement in Purchasing Decision of Toys For Children

Ulfa

Djamaludin

2016

JCS

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Abstract. Toys are "the closest children's friend" and become an integral part of their play world. Toys are a source of joy for children, but they can be risky and dangerous. This study aimed to analyze the influence of family characteristics, perception, and parental involvement on purchasing decision of toys for children. This study used cross-sectional study design. The location was chosen purposively involving two pre-schools. The samples were 200 parents who had ever bought toys. The husband or wife as decision makers in purchasing toys was interviewed using a structured questionnaire to collect information in the decision to purchase toys. The results showed that the perception of toys had a positive and significant relationship with the involvement on purchasing decision of toys for children. Perception of toys also had influence on purchase frequence.Key words: involvement, perception, purchasing decision, toys Abstrak. Produk mainan anak adalah "teman terdekat" anak dan menjadi bagian yang tidak terpisahkan dari anak-anak dalam bermain. Mainan anak merupakan sumber kegembiraan bagi anak, namun justru dipenuhi dengan resiko dan bahaya. Penelitian ini bertujuan untuk menganalisis pengaruh karakteristik keluarga, persepsi dan keterlibatan orangtua terhadap keputusan pembelian produk mainan anak. Desain penelitian ini menggunakan cross sectional study. Pemilihan lokasi penelitian dilakukan secara purposif dengan melibatkan dua Taman Kanak-kanak (TK). Melibatkan 200 orang tua yang pernah membeli produk mainan anak. Suami atau istri sebagai pengambil keputusan dalam pembelian produk mainan anak diwawancarai dengan menggunakan kuesioner terstruktur untuk menggali informasi keputusannya dalam pembelian produk mainan anak. Hasil penelitian menunjukkan bahwa persepsi mengenai produk mainan anak mempunyai hubungan positif dan signifikan dengan keterlibatan orang tua dalam memutuskan pembelian produk mainan anak. Terdapat pengaruh persepsi mengenai produk mainan anak terhadap frekuensi pembelian.Kata kunci: keputusan pembelian produk maian anak, keterlibatan, persepsi, produk mainan anak

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Consumers’ Education Level Impact on the Perception of the Search Experience Credence Products – Empirical Evidence

Cited by 5 publications

References 9 publications

E-Commerce and the Factors Affecting Its Development in the Age of Digital Technology: Empirical Evidence at EU–27 Level

E-Commerce and the Factors Affecting Its Development in the Age of Digital Technology: Empirical Evidence at EU–27 Level

How COVID-19 Pandemic Affected Urban Trips? Structural Interpretive Model of Online Shopping and Passengers Trips during the Pandemic

The Influence of Parent’s Perception and Involvement in Purchasing Decision of Toys For Children

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