Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness

Acharya, Nirmal Kumar; Sassenberg, Anne-Marie; Soar, Jeffrey

doi:10.3390/jtaer18010004

Cited by 7 publications

(4 citation statements)

References 111 publications

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“…In [Hayati and Delliana (2023), eWOM was speculated as a crucial wellspring of information for clients' purchase decisions. In Acharya, Sassenberg, and Soar (2023), a strong connection between the PU of eWOM and flexible purchase decisions by clients was found. Basically, the designers of Wang, Yu, Zhu, and Zheng (2022) assessed that explorers regard a development site when they consider it beneficial to their necessities and tendencies.…”

Section: Social Media Marketing and Perceived Usefulnessmentioning

confidence: 98%

Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness

Liaqat

2023

Pak. J. Humanit. Soc. Sci

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The purpose is to examine the impact of social media marketing, celebrity endorsement and e-wom on online repurchasing intentions with the mediating effect of perceived usefulness. In the continuous survey, assembles made from existing hypotheses, produce hypotheses, embrace frameworks for data arrangement and perform tests to exhibit the proposed hypothesis. The apparel industry is the main unit of analysis throughout the investigation of these variables. Our research is quantitative and also adopts a deductive approach. As a technique for advancing the large name stalwart's things and building up the relationship with the lovers, live trade gatherings (or live transmissions) between the genius force to be reckoned with and the allies can be set up on Instagram. These events could enable the Whiz amazing powerhouse and their allies to interface, which could augment thing bargains(Wahab et al., 2022). Speculatively, this study has shown that the development of disposition parts mental profound approach to acting may not commonly be dependable as a result of explicit factors. In this model, clients' viewpoints and objectives to buy things from enormous name stalwart brands are more grounded when they feel related to the celebrities' lives, triumphs, frustrations, wants, etc, as well as when they have solid areas for a bond with the celebrities, as affirmed by their super individual levels of celebrity love. Customers who show this commitment view themselves as the celebrity awe-inspiring phenomenon’s most noteworthy partners. When something enabling happens to them, they are especially excited about the notable awe-inspiring phenomenon. They could have a merry point of view toward a celebrity stalwart's achievement, for instance, when the celebrity force to be reckoned with gets or even think of them as their ideal accomplice. Along these lines, the buyers would wish to assist the hotshot with compelling to be dealt with's business attempts as undaunted disciples by buying things made by the large name. The survey's unessential revelations are more than likely achieved by the strong levels of respect and wonderment that a larger piece of the purchasers have for the celebrity forces to be reckoned with. This exploration is giving valuable data to the advertisers of Pakistan’s private sector universities in understanding consumers’ needs deeper in order to contribute to the growth of their business. The data is gathered through questionnaires. The data is aggregated through surveys. This specific framework and variables are only being used in Pakistan.

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Section: Social Media Marketing and Perceived Usefulnessmentioning

confidence: 98%

Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness

Liaqat

2023

Pak. J. Humanit. Soc. Sci

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“…Perceived usefulness is regarded as the extent to which shoppers believe that using RSs would enhance the achievement of their shopping tasks [32]. Several studies in the RSs literature used TAM to show recommendations increase shoppers' perceived usefulness [2,7,33,34]. RSs frequently provide convincing and extensive product-related information that may all be considered to be helpful in evaluating and analysing the performance of various product attributes [2,33].…”

Section: Perceived Usefulnessmentioning

confidence: 99%

The Role of Cognitive Absorption in Recommender System Reuse

2023

Self Cite

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E-commerce is the trade of services and goods via electronic means such as the Internet. It is critical in today’s business and user experience. Most current e-commerce websites employ various technologies such as recommender systems to provide customers with personalised recommendations. Taking this as a cue, this study investigates the effect of cognitive absorption to estimate the holistic experience of recommender systems on shoppers’ intentions to reuse recommender systems. Data collected from 366 online shoppers were analysed using structural equation modelling to test the proposed hypotheses. The findings highlight that cognitive absorption directly and indirectly affects shoppers’ behavioural intentions to reuse recommender systems. The results also exposed the moderating effect of gender on shoppers’ behavioural intentions to reuse recommender systems. An importance-performance map analysis was also conducted to identify significant areas of improvement for e-vendors. This study contributes to advancing existing knowledge relevant to shoppers’ behavioural intentions to reuse recommender systems. The study also provides e-vendor managers with insights into online shoppers’ decision making.

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“…These variables were then grouped into one category: informational determinants. Perceived usefulness refers to the degree to which consumers think that online reviews are helpful in their online shopping activity (Acharya et al, 2022). When receiving a useful information, consumers' attitude may be affected.…”

Section: Introductionmentioning

confidence: 99%

How Negative eWOM Affects Purchase Intention: Evidence from Indonesian Traveling Apps Users

Tungki,

Balqiah

2023

jmt

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Abstract. Traveling apps are effective tools to search information and purchase tourism products. Online reviews are the most influential information source in the tourism industry. This study determines the effect of eWOM factors: informational determinants (perceived eWOM usefulness and eWOM perceived credibility of online reviews); personal determinants (using experience of eWOM and product involvement); and the effects of negative reviews (perceived diagnosticity of negative reviews and negative review impression) on purchase intention in traveling applications through some mediating variables (attitude toward online review, attitude toward product, attitude toward brand, and eWOM adoption). This study uses Information Adoption Model and integrates consumer attitude. There were 356 respondents collected through online survey and purposive sampling. Further, Structural Equation Modeling was employed to analyze 17 hypotheses. The results showed that only perceived credibility of online review has no indirect impact on purchase intention. It exhibits the importance role of consumers' attitude and eWOM adoption as mediating variables in promoting purchase intention. This study contributes to industry, especially traveling application managers to arrange their eWOM strategies and travel product providers in managing their brand activities. Keywords: Online review, negative eWOM, Information Adoption Model.

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Consumers’ Behavioural Intentions to Reuse Recommender Systems: Assessing the Effects of Trust Propensity, Trusting Beliefs and Perceived Usefulness

Cited by 7 publications

References 111 publications

Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness

Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness

The Role of Cognitive Absorption in Recommender System Reuse

How Negative eWOM Affects Purchase Intention: Evidence from Indonesian Traveling Apps Users

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