Abstract:E-commerce is the trade of services and goods via electronic means such as the Internet. It is critical in today’s business and user experience. Most current e-commerce websites employ various technologies such as recommender systems to provide customers with personalised recommendations. Taking this as a cue, this study investigates the effect of cognitive absorption to estimate the holistic experience of recommender systems on shoppers’ intentions to reuse recommender systems. Data collected from 366 online … Show more
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