Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness
Ayesha Liaqat
Abstract:The purpose is to examine the impact of social media marketing, celebrity endorsement and e-wom on online repurchasing intentions with the mediating effect of perceived usefulness. In the continuous survey, assembles made from existing hypotheses, produce hypotheses, embrace frameworks for data arrangement and perform tests to exhibit the proposed hypothesis. The apparel industry is the main unit of analysis throughout the investigation of these variables. Our research is quantitative and also adopts a deducti… Show more
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