Consumers behavior on organic food: Evidence from the Republic of Serbia

Abstract

SummaryIn developed countries, the demand for organic food has seen a significant increase in the past decade. However

Serbian Organic Food Consumer Research and Bioeconomy Development

“…Some of the listed domestic research, in which there is a positive relation between higher education and organic food acceptance [8,20,21,23], is in accordance with results of some foreign research [24][25][26][27]. Part of the domestic research has pointed out that consumers with higher income accept organic food more readily [20,21,23]. The same conclusion has been supported in certain research worldwide [26][27][28][29].…”

“…When compared to some of the research from abroad, domestic research offers partly similar conclusions. Some of the listed domestic research, in which there is a positive relation between higher education and organic food acceptance [8,20,21,23], is in accordance with results of some foreign research [24][25][26][27]. Part of the domestic research has pointed out that consumers with higher income accept organic food more readily [20,21,23].…”

“…Furthermore, reasons for such contradictions have also been stated. Following the already listed arguments, Table 1 illustrates the diversity in settings, implementation, and results of organic food consumer profile research performed in domestic conditions in the last three years [8,9,[20][21][22][23].…”

Segmentation and positioning on the organic food market

“…U tome se ogleda suština segmentacije trţišta, koja treba da omogući dovoljnu homogenost samih segmenata i dovoljnu heterogenost izmeĊu njih. Nasuprot tome, postoje brojna istraţivanja koja otkrivaju sliĉan demografski profil potrošaĉa organske hrane, pokazujući da su to preteţno ţene, osobe starijeg ţivotnog doba, kao i braĉni parovi sa decom (Wandel & Bugge, 1997;Fotopoulos & Krystallis, 2002a;Roitner-Schobesberger et al, 2008;Dimitri & Dettmann, 2012;Vehapi & Dolićanin, 2016;Grubor & Djokić, 2016). U drugim istraţivanjima identifikovane su sliĉnosti u pogledu socio-ekonomskih karakteristika i motiva za kupovinu.…”

Determinants of organic market development in the Western Balkans

“…Naime, ranija istraživanja sprovedena u Hrvatskoj i Srbiji pokazuju da najveći broj potrošača kupuje organsku hranu u specijalizovanim prodavnicama i na lokalnim pijacama(Zanoli & Jukic, 2005;Radman, 2005). Nasuprot tome, novija istraživanja pokazuju da su supermarketi i hipermarketi dominantna mesta kupovine(Renko, 2009;Vehapi & Dolićanin, 2016a). Stoga, ovo upućuje na zaključak da se značaj super mar keta i hipermarketa kao kanala marketinga organske hrane povećava.…”