Consumer trust in organic food and organic certifications in four European countries

Murphy, Blain; Martini, M.; Fedi, Angela; Loera, Barbara; Elliott, Christopher T.; Dean, Moira

doi:10.1016/j.foodcont.2021.108484

Cited by 78 publications

(52 citation statements)

References 34 publications

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“…According to [ 76 ], augmented reality and virtual reality technologies have been used to improve the online shopping experience. As we are concentrating on organic food, consumers trust organic food and organic certifications in European countries [ 52 , 77 ]. The European Union pushes for the development of ecological agriculture and supports it politically [ 78 , 79 ].…”

Section: Discussionmentioning

confidence: 99%

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Zámková

Rojík

Prokop

et al. 2022

IJERPH

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A major advantage of online organic produce shopping is the fact that it saves energy and reduces emissions otherwise generated by customers during their time spent on the road and while shopping. Organic products in general positively impact sustainability, the environment, and the regions of their origin along with the social changes in these regions and further rural development. Moreover, these products positively impact the perceived health benefits and quality of food labeled as organic. The Czech Republic has currently seen a rise in organic food purchasing and supply trends. This study maps the factors possibly influencing consumers’ decision to go shopping for organic food online. Observed factors include the following demographic characteristics of consumers (respondents): gender, age, education, household income, number of children in the household and number of household members. A total of 757 respondents from the Czech Republic from September 2020 to December 2020 took part in the research. Logistic regression, used for data processing, identified the statistically significant effects of education, income and number of household members on online purchases. These conclusions were confirmed by a detailed contingency tables analysis, including the almost monotonous trend of the dependencies, with only minor deviations in a maximum of one category. The strongest influence of some categories on the emergence of partial dependencies was found by residue analysis. The research confirmed that the frequency of online grocery shopping increases significantly with increasing education and income of respondents and decreases with increasing the number of household members. Most respondents apparently shop for groceries online because of time savings, better product choice and more convenient and easier search.

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Section: Discussionmentioning

confidence: 99%

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Zámková

Rojík

Prokop

et al. 2022

IJERPH

View full text Add to dashboard Cite

show abstract

“…It may attract consumers in the beginning, but consumers may end up losing confidence if they do not get what they expect. Honesty is the best policy in this case [ 43 , 44 ].…”

Section: Discussionmentioning

confidence: 99%

Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research

Chen

Liu

Wang

et al. 2022

IJERPH

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This study aimed to identify the factors affecting consumer behavior and customer loyalty toward organic food. Whether consumers seek organic food for a healthy body or more as food for thought continues to be debated. However, since consumers’ purchase habits are based on their honest life experiences, which shape the building of a brand, this study reviewed the extant literature to understand the factors influencing the purchasing behavior for organic food. The follow-up problems highlighted in the research are related to organic business marketing strategy. Based on our methodology, we conducted semi-structured interviews to gain themes for qualitative research. The study found that availability, variety, and taste were the top three factors affecting consumers’ purchase decisions; surprisingly, neither price nor health-consciousness was the first concern. Using market-led innovation as an innovative lens to understand customer loyalty, this research highlights sustainable and advantageous business practices in the organic food market to enrich the literature on organic food purchasing behavior from multiple stakeholders.

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“…This certification is needed as a differentiator between organic and non-organic products and ensures that the product is authentically organic. Based on previous research [10], generally consumers had strong beliefs in certified product along food chain and certification organization, but the levels of trust between countries were different. In addition, based survey related to customer behavior in purchasing food [11], it depicts that more than 50% of participant agree that there are significant different between certified organics product and uncertified ones.…”

Section: Market Behavior Surveymentioning

confidence: 97%

Value Chain and Customer Value Analysis of Organic Food Supply Chain

Sari¹,

Sari²,

Fanani³

et al. 2021

Proceedings of the International Conference on Innovation and Technology (ICIT 2021)

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Organic food consumption, nowadays, has increased rapidly because of environmental sustainability, nutrition, and health issues concern. Considering organic product as value-added product; it provides an opportunity to understand the value creation, where each party in supply chain played their role. This study investigated how value created at organic product along supply chain and identified customer behavior though analyzed the motivations, beliefs, and attitudes behind the customer purchased decision on organic product. This study focused on organic catfish supply chain. Value Chain Analysis (VCA) was conducted to map supply chain parties, understand the market and identify value, and challenges for improving supply chain performance. Moreover, quantitative analysis carried out based on survey to understand customers' behavior. This study found that organic catfish supply chain actors in Malang, Indonesia, involved fish seed and feed supplier, organic catfish farmer, processed food business, wholesaler, and retailer. These actors performed their activities at input supply, farming, and marketing function level. The result of survey illustrated that customer motivation toward purchasing organic food was mainly based on their belief about its benefit such as healthy and environmental friendly. In addition, the survey showed that availability of organic product influence customer purchased decision, which is become important point for supply chain to manage customer demand.

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Consumer trust in organic food and organic certifications in four European countries

Cited by 78 publications

References 34 publications

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Czech Consumers’ Preference for Organic Products in Online Grocery Stores during the COVID-19 Pandemic

Innovative Strategies to Fuel Organic Food Business Growth: A Qualitative Research

Value Chain and Customer Value Analysis of Organic Food Supply Chain

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