Consumer Purchase Regret: A Systematic Review

Sarwar, Muhammad Arslan; Awang, Zainudin; Habib, Muhammad Danish

doi:10.6007/ijarbss/v9-i9/6307

Cited by 12 publications

(7 citation statements)

References 66 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The peculiarity that makes this research unique is the study of consumer purchase regret and repurchase intentions towards fashion products increasingly offering discount strategies in an economic recession. Generally, results are consistent with the propositions of the theory of regret (Sarwar et al, 2019), expectancy confirmation theory (ECT) (Liao et al, 2016). The results of the study demonstrated that confirmation has a negative impact on purchase regret.…”

Section: Discussionsupporting

confidence: 87%

“…Strongly related customers with a brand can tolerate the bad experiences, dissatisfaction, and low value from the brand up to some extent. So, the customers with strong brand identification react positively when moderately negative experiences encountered, but on the other hand, if consumer brand identification is weak, it results in negative brand associations (Einwiller et al, 2006;Sarwar et al, 2019).…”

Section: Confirmation and Purchase Regretmentioning

confidence: 99%

“…The retail strategy of SID has caused a fundamental change in consumer shopping behavior (Boutsouki, 2019 ). Generally, the consumer may overpay for the products they are interested rather miss the opportunity, while applied in the context of SID, price discounts may cause adverse effects like unfavorable perceptions about quality, the value of the product (Zhang & He, 2020) and feeling of regret on purchase (Liao, Lin, Luo, & Chea, 2017;Sarwar, Awang, & Habib, 2019).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application

Sarwar

Awang

Habib

et al. 2020

Journal of Public Affairs

Self Cite

View full text Add to dashboard Cite

This study investigates consumer repurchase behavior and purchases regret in the context of a Steadily Increasing Discount (SID) strategy. A quantitative research approach based on a full‐scaled administrative survey is adopted in the framework of the regret theory. Mall intercept technique is used to collect the cross‐sectional data from respondents. To establish the proposed relational paths, structural equation modeling is applied. The findings of the study suggest that confirmation, price consciousness, and alternative attractiveness have a substantially negative impact on repurchase intention whereas the positive impact on purchase regret is also evident. Furthermore, purchase regret harms repurchase intentions. Moreover, the findings have robust policy implications in the context of corporations offering SID after the economic crisis in developing countries.

show abstract

Section: Discussionsupporting

confidence: 87%

Section: Confirmation and Purchase Regretmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application

Sarwar

Awang

Habib

et al. 2020

Journal of Public Affairs

Self Cite

View full text Add to dashboard Cite

show abstract

“…According to the decision justi cation theory (DJT) proposed by Connolly and Zeelenberg 23 , the two primary components of decision-related regret are the comparative evaluation of the outcome and the feeling of self-blame for making a poor decision. Most studies focus on the former component, mainly contributing to post-purchase mentality 24 , risky nancial decision-making 25 , and individual healthcare decisions 26 . While these studies focused on regret due to personal practical loss, regret may also occur in social and interpersonal contexts where decisions put the interests of others at risk.…”

Section: Introductionmentioning

confidence: 99%

Self-serving Regret: Experimental Evidence from a Reciprocity Game

Zeng

Shen

Zheng

2022

Preprint

View full text Add to dashboard Cite

Self-interested behavior has been well identified in dictator games: people allocate little or nothing to serve their interests better. Although it has long been recognized that beliefs about others are critical in interpersonal interactions, the mechanism by which self-serving beliefs result in self-serving behavior remains unclear. To explore the relationship among the conflict of interest, belief formation, and the resulting behavior, this study designed a three-stage reciprocity game with belief elicitation and regret option and conducted a laboratory experiment using university students as the subject pool. By asking recipients to predict the allocators' decisions and incentivizing the prediction, we discover that people rationalize their own self-serving bias by believing that others are similarly self-interested and then returning the 'favor' in the name of fairness. Additionally, this study examined post-decision regret by the reciprocators, and the asymmetry between upward and downward adjustments indicates a self-serving pattern: Reciprocators who under-estimated the allocated amount are less likely to make an upward adjustment compared to the likelihood of downward adjustment made by those who over-estimated the allocated amount. This study contributes to the literature on self-serving bias by better understanding the presence of self-serving beliefs and self-serving behavior.

show abstract

“…Lack of popularity of AR facilities in Malaysia, consumers may not be familiar with its function [11]. Privacy and securities, consumers may worry about the protection of their confidentiality, i.e., personal details [12].…”

Section: Introductionmentioning

confidence: 99%

JOM Augmented Reality Mobile Shopping Behavior

Liew¹,

JosephNg²

2021

IJSBT

View full text Add to dashboard Cite

The research aims to introduce Augmented Reality features into online shopping platforms to enhance consumer purchase behavior in online shopping platforms. Online shopping has become a common activity done by young people nowadays. More and more people choose to purchase online instead of buying at physical retail shops. This project has proposed to make online shopping item comparison more convenient and less time-consuming yet more visually for better-enhanced trust confidence. By providing augmented reality into online shopping platforms, the consumer can have a clear comparison between similar items, including price, product details, customer feedback, and review. This project is carried out in few private universities for data collection by using a mixed-method approach. The managerial and practical implication is discussed.

show abstract

Consumer Purchase Regret: A Systematic Review

Cited by 12 publications

References 66 publications

Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application

Why did I buy this? Purchase regret and repeat purchase intentions: A model and empirical application

Self-serving Regret: Experimental Evidence from a Reciprocity Game

JOM Augmented Reality Mobile Shopping Behavior

Contact Info

Product

Resources

About