Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach

Jiménez-Guerrero, José Felipe; Gázquez-Abad, Juan Antonio Mondéjar-Jiménez Juan Carlos; Huertas-García, Rubén

doi:10.5772/30390

Cited by 12 publications

(12 citation statements)

References 41 publications

(28 reference statements)

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“…Contrary to the PDO quality certification, the presence of production origin on the label had a positive influence on EVOO prices. As extensively shown by other authors, the origin of production is one of the most important aspects for many consumers of EVOOs (Ballco et al, 2015;Cabrera et al, 2015;Fotopoulos and Krystallis, 2001;Jiménez-Guerrero et al, 2012;Romo-Muñoz et al, 2017;Sottomayor et al, 2010;Yangui et al, 2014).…”

Section: Discussionmentioning

confidence: 82%

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Ballco

Gracía

2020

Journal of Retailing and Consumer Services

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The objective of this research is to examine whether there is a relationship between the value of attributes based on the market price and on consumer utilities. To address this objective, the results from a hedonic price (HP) approach are combined with the actual consumer utilities from a real choice experiment (RCE) for extra virgin olive oil (EVOO) attributes. The results indicate that the origin of production attribute positively influences consumer utility and it is also positively related to market EVOO prices. Conversely, the PDO quality certification positively influences consumer utility and willingness to pay, although it is not related to EVOO prices in the real market.

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Section: Discussionmentioning

confidence: 82%

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Ballco

Gracía

2020

Journal of Retailing and Consumer Services

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“…price, quality, country of origin). Olive oil is also evaluated by the above attributes and also a set of other specific ones (Jiménez-Guerrero et al , 2012). Consumers use specific and intrinsic characteristics to evaluate the perceived quality of food products – sensory attributes (e.g.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…According to Mili (2010), the North American market is the largest purchaser of olive oil outside Europe, with olive oil consumption increasing exponentially over the past 20 years, up to 310 thousand tons for the 2014/2015 crop (IOC, 2016; Roselli et al , 2016; Jiménez-Guerrero et al , 2012; Delgado and Guinard, 2011).…”

Section: Introductionmentioning

confidence: 99%

Olive oil consumption: a preliminary study on Brazilian consumers

Antonialli

Mesquita

Valadares

et al. 2018

BFJ

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Purpose The purpose of this paper is to propose an initial step for understanding the sensory perception and purchase intent of Brazilian olive oil consumers. It also investigates the sensory perception and purchase intent for a Brazilian-made olive oil. Design/methodology/approach The sample, consisting of 115 surveyed consumers, is described demographically. The aspects related to sensory analysis and purchase intent associated with the key attributes indicated by the consumers are then discussed. Finally, consumer segmentation is carried out to characterize the consumers in more detail, in terms of both demographic and predictive variables for olive oil consumption. Findings Consumers displayed a sensory perception that is coherent with olive oil characteristics, thus being able to distinguish three different olive oils from a compound oil sample. Regarding purchase intent and preference, consumers showed mixed behaviors, which was not entirely convergent with the identified sensory aspects. Therefore, it was possible to segment them into three distinct groups: utilitarian, naïve, and expert consumers. Originality/value Brazil is an emergent olive oil market, which can create both research and business opportunities for the country. This preliminary study contributes to the advancement of this research subject in the non-traditional markets for olive oil.

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“…In countries which do produce olive oil, consumers tend to select olive oil based on origin and "sensory cues." Furthermore, elements related to the origin of olive oil, are gradually becoming more important in the consumer's decision process [19]. In this respect, there is a growing segment of consumers who prefer quality food with certification of origin (PDO/PGI).…”

Section: Pdo/pgi Labeling As a Promotion Factor For Olive Oilmentioning

confidence: 99%

Olive Oils with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI)

Likudis¹

2016

Products From Olive Tree

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The consumers' demand for excellence in agricultural products has led to the introduction of certiication labels. "mong others, the European Commission enforces two types of certiication labels: protected designation of origin (PDO and protected geographical indication (PGI (EEC, No./ . Olive oil, as a typical high-value agricultural product, is included in PDO/PGI labeling. The later constitutes a great motivation for a considerable range of consumers, as it is considered to be associated with high-quality olive oil. However, a misunderstanding and/or unawareness of PDO/PGI and "organic" certiication labels is often observed. Limited investigations in PDO/PGI olive oils demonstrated lower occurrence and lower levels of agrochemical residues compared to conventional olive oils. Future investigations are required in this ield, in order to conirm that the beter cultivation and industrial processes associated with PDO/PGI certiication result in lower levels of agrochemicals in the inal products. "nalytical and "ioanalytical Chemistry will play a vital role in the traceability of PDO/ PGI olive oils and the conirmation of their geographical origin and authenticity.

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Consumer Preferences for Olive-Oil Attributes: A Review of the Empirical Literature Using a Conjoint Approach

Cited by 12 publications

References 41 publications

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country

Olive oil consumption: a preliminary study on Brazilian consumers

Olive Oils with Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI)

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