Consumer preference in using the services of bukalapak website with conjoint method

Batavio, A B; Tripiawan, Wawan; Amani, Husni

doi:10.1088/1757-899x/277/1/012003

Cited by 3 publications

(2 citation statements)

References 1 publication

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“…Preferensi konsumen biasanya digunakan oleh perusahaan dalam mengidentifikasi produk yang sesuai dengan target pasar, terdapat 3 pola preferensi yang dapat dibentuk menurut Fandy Tand Gregorius (Batavio et al, 2017)…”

Section: Tinjauan Pustakaunclassified

“…Berdasarkan pengertian tersebut, dalam penelitian ini variabel yang digunakan adalah atribut-atribut yang digunakan dalam penelitian analisis preferensi konsumen dalam memilih e-commerce diambil dari jurnal terdahulu yang dilakukan oleh (Sari & Suyanto, 2020), (Nguyen et al, 2019), dan (Batavio et al, 2017). Terdapat beberapa atribut yang menjadi acuan dalam penelitian ini yang diantaranya: metode pembayaran, biaya pengiriman, kecepatan pengiriman, garansi produk, keamanan, produk, tampilan website.…”

Section: Metodologiunclassified

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Analisis 7 Atribut e-Commerce Berbasis Website sebagai Dasar Preferensi Konsumen di Kota Bandung dengan Pendekatan Analisis Konjoin

Puspitaningrum

Setiawati

2021

Benefit

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The lifestyle in the era resulted in people's behavior, one of the activities and related to modern technology is e-commerce. This study aims to define the consumer preferences in Bandung when choosing e-commerce. Respondents in this study were 100 people who live in Bandung and who have used e-commerce, especially Shopee, Tokopedia, Bukalapak, Lazada, Blibli. The sampling method is a non-probability sampling technique. The method used in this research is a quantitative type using technical descriptive analysis and conjoint analysis. With 18 stimuli questions using a Likert scale. The results showed that there was a utility value at the attribute level of cash on delivery by the score is 0.208, an important attribute was in the payment method by the score is 23,882, and the highest consumer value index was stimulation with the combination of attribute payment method (cash on delivery), shipping costs (fixed) cost delivery, delivery speed (order now and sent now), the product warranty (can be exchanged for the same product), security (the website uses a data security system), product (product according to the description provided), website display (product advertisements on website view).

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Section: Tinjauan Pustakaunclassified

Section: Metodologiunclassified

Analisis 7 Atribut e-Commerce Berbasis Website sebagai Dasar Preferensi Konsumen di Kota Bandung dengan Pendekatan Analisis Konjoin

Puspitaningrum

Setiawati

2021

Benefit

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Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

Persada,

Nadlifatin,

Wibowo

et al. 2024

Cogent Business & Management

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Marketing Communication of Beauty Products Using Information Technology

Almira

Nazhar

2019

IOP Conf. Ser.: Mater. Sci. Eng.

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This study intends to study Marketing Communication Brun Brun Paris through Social Media. This research approach was qualitative using descriptive methods. The results of this study indicates that Brun Brun Paris’s Marketing Communication uses marketing communications developed with the preparation and development of promotional and advertising media. Media execution and communication applications are carried out through personal selling and direct selling activities. Situation monitoring and analysis includes monitoring and adjusting strategies that occur in the field. The conclusion of this research is that marketing communication that has been carried out by Brun Brun Paris has been thorough, because of the marketing communication activities of Brun Brun Paris utilizing the media, namely social media effectively to be involved in conducting promotional and advertising activities.

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Consumer preference in using the services of bukalapak website with conjoint method

Cited by 3 publications

References 1 publication

Analisis 7 Atribut e-Commerce Berbasis Website sebagai Dasar Preferensi Konsumen di Kota Bandung dengan Pendekatan Analisis Konjoin

Analisis 7 Atribut e-Commerce Berbasis Website sebagai Dasar Preferensi Konsumen di Kota Bandung dengan Pendekatan Analisis Konjoin

Indonesia consumer preferences on attributes of marketplace platform: a conjoint analysis approach

Marketing Communication of Beauty Products Using Information Technology

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