Consumer Knowledge, Attitude and Behavior Toward Food Safety

Bai, Li; Shouliang, Gong

doi:10.1002/9781119238102.ch20

Cited by 4 publications

(2 citation statements)

References 37 publications

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“…Similarly, early studies regarding the attitudes of Chinese consumers toward organic food found that they held positive beliefs about its safety, healthiness, taste, and environmental friendliness [5][6][7]19,29]. A summary of the state of the literature on beliefs relating to organic food is provided in Table 1.…”

Section: New Beliefs Regarding Organic Foodsmentioning

confidence: 99%

“…The abuse of chemicals and pesticides in agricultural production has caused environmental deterioration, including soil degradation, greenhouse gas emissions, biodiversity loss, pesticide-borne damage [1][2][3], and human health problems, such as cancer and endocrine disruption [3]. Organic food, which is alleged to be free from chemicals and pesticides, and which have lower impacts on the environment [4], is considered by many to be a healthier and more environmentally friendly type of food [5][6][7]. The organic food market in China has grown rapidly in recent years [8,9].…”

Section: Introductionmentioning

confidence: 99%

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Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

2019

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China is expected to become an increasingly important market for global organic food producers. This study aims to obtain a new and deeper understanding of how various antecedents affect organic food purchase behavior. Here, a survey based on validated measures is designed, and a total of 1750 consumers are interviewed. In addition to traditionally held beliefs concerning organic food, three unique perspectives, i.e., that organic foods are “luxuries for the rich”, “upscale”, and the objects of “marketing hype”, are confirmed for the first time. Furthermore, the influence of subjective norms on purchase intention is verified to be completely mediated by purchase attitude, suggesting that up to now, the role of social norms may have been simplified, and even underestimated by marketing researchers. Additionally, for the first time, identity expressiveness is confirmed to play a minor but significant role in purchase intention. Perceived trustworthiness is also confirmed to be the important predictor of purchase intention. Finally, household income is not only the second most important predicator of purchase intention, but it is also the most important predictor of actual purchase. These findings will be valuable for marketing scholars and all stakeholders in the organic food industry, particularly international agribusinesses that are wishing to enter the Chinese market.

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Section: New Beliefs Regarding Organic Foodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

2019

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Environmental effects on perishable product quality and trading under OBOR supply chain different route scenarios

Abbas

Zhao

Gong

et al. 2022

Environ Sci Pollut Res

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The Development of Food Security Behavior Model through Environmental-Based Learning: A System Dynamics Approach

Sjaifuddin

Hidayat

Fathurrohman

et al. 2019

JPII

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Food security behavior is essential to be developed through continuous development of knowledge, awareness, attitudes, values, skills, and responsibility. Utilization of system dynamics methodology in educational research in the field of food security is still limited. Thus, this research aimed to develop a model of food security behavior through environmental-based learning by utilizing a system dynamics methodology. This approach starts with defining problems dynamically, developing concepts in circular causality, identifying stocks, flows, simulating, and validating the model. Through quantification of variables involved in the development of food security behavior model, the results showed that during 6 years of simulation, environmental-based learning could improve food security behavior sustainably (from 10.60 at the beginning to 74.19 at the end of simulation year) having the growth forming an exponential curve. The increase of food security behavior occurred gradually through increasing food security attitudes (from 2.09 to 7.45), food security awareness (from 0.55 to 2.34), food security values (from 0.23 to 0.85), food security knowledge (from 1.53 to 6.17), food security skills (from 0.61 to 1.83), and food security responsibility (from 0.88 to 1.67).

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Consumer Knowledge, Attitude and Behavior Toward Food Safety

Cited by 4 publications

References 37 publications

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

Understanding the Antecedents of Organic Food Purchases: The Important Roles of Beliefs, Subjective Norms, and Identity Expressiveness

Environmental effects on perishable product quality and trading under OBOR supply chain different route scenarios

The Development of Food Security Behavior Model through Environmental-Based Learning: A System Dynamics Approach

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