Consumer culture and purchase intentions toward fashion apparel in Mexico

Rajagopal, Rajagopal

doi:10.1057/dbm.2011.33

Cited by 35 publications

(27 citation statements)

References 66 publications

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“…The differences in consumer purchasing behavior patterns at the same time determine the diversity and nature of clothing products.The consumer market for fashion apparel has become more diverse through fashion brands, store brands, personalization, advertising and ethnicity in the global marketplace. If manufacturers and retailers of fashion apparel can identify target consumers' preferences, they may be better able to attract and maintain their target consumer group (Rajagopal, 2011). According to Solomon (2002), knowledge of consumer behaviour directly affects marketing strategy.…”

Section: Introductionmentioning

confidence: 99%

A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness

Koca

Koç

2016

ESJ

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It has been suggested that male and female consumers demonstrate considerably different approaches in their decision-making and purchasing behavior when shopping for clothing for a variety of different reasons. For this reason, this study is centered on determining the degree to which gender affects the purchasing behavior of consumers buying fashion items and on determining what the differences between male and female consumer clothing purchasing behavior might be. The sample group for this study, which aims to identify the differences between male and female consumers from a gender perspective by examining their purchasing behavior with respect to fashion and brand awareness, was made up of 382 consumers chosen at random. The data used in this study were collected using a scaling tool made up of 29 questions devised by the researchers. The gathered data were then analyzed using the Social Sciences Statistics Packet (SPSS 17). As a result of this study it was determined that male and female consumers do have different perceptions and preferences with respect to fashion and brand awareness in their clothing purchasing behavior, that demographic characteristics were influential in purchasing clothing, and that women were more influenced by fashion while men were more influenced by brand name.

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Section: Introductionmentioning

confidence: 99%

A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness

Koca

Koç

2016

ESJ

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“…In the context of impulsive buying and clothing fashions, man-nature orientation is playing its vital positive role to facilitate the buying behavior (Rajagopal, 2011). Mannature orientation links up to individual's environmental attitudes probing them to pursue environmental responsive buying behavior (Chekima et al, 2016).…”

Section: Man-nature Orientationmentioning

confidence: 99%

The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

Hasnain¹,

Raza²,

Qureshi³

2020

SAJMS

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The purpose of this paper is to examine the impact of personality traits of consumers regarding their green buying intention by measuring the mediation effects of eco-labels and environmental attitude along with the moderation of gender. To the researchers' best knowledge, there is a lack of research in developing countries in explaining influence of rarely researched factor such as loyalty proneness on green buying intention. To uncover this gap, using survey method data from a sample of 434 has been collected through a structured questionnaire distributed among employees of the different national and multinational companies. Findings suggest that consumer personality traits except collectivism have a significant impact on Green buying intention. Furthermore, mediation of ecolabels and environmental attitude along with moderation of gender has a strong impact on consumer's green buying intention. These findings depicted that green market is evolving in developing countries, so it has created an open avenue for marketers to better grab the opportunities from green products and focus on establishing that new category of green products in Pakistan. Moreover, present study helps to eliminate the research gap by evaluating the interaction effect of gender with environmental attitude and eco-labels on green buying intention.

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“…Pakistani fashion industry is now encouraging a culture of merchandising with glamorous presentations. A research on "Consumer Culture and Purchase Intentions towards Fashion Apparel" (Rajgopal 2010) discovered about fashion that it has covered many aspects of consumers' daily life which may include clothes, households, jewelry, textile, and make over. Lawn industry has emerged as a fashion lawn industry, as giant brands and designers kept the separate stock of lawn pieces in their ateliers; initially creating a need by awareness about mixing and matching which later led to creating a preferred market (Imam 2011).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Women are highly influenced by lawn fashion consisted of designers, lavish prints, exhibitions, brand outlets, catalogues and advertisements that have directly influenced consumers' choices and decisions. Increase in female workforce has changed their buying behavior but, in general, women as consumers of all profiles and demographics love to spend on apparel, accessories and branded clothing, particularly on lawn prints (Rajgopal 2010). Consumers' choices of wearing branded lawn suits and fashionable apparel is becoming a very important and essential aspect of the culture of Karachi.…”

Section: Introductionmentioning

confidence: 99%

Influence of Lawn Exhibitions and Brand Outlets on Consumers Buying Behavior

Umbreen

Rashidi

2012

JISR-MSSE

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For past 6 years the textile industry is leveraging tremendously by raising the bar in terms of product development, brand building, placement, style and presentation to increase accessibility to luxury. In this context, this research is undertaken to analyze the influence of lawn exhibitions and brand outlets towards consumers buying behavior and preferences. This research further investigates the consumers' responses to the current trends of pricing strategy of the lawn prints. It is descriptive in nature and a survey questionnaire is used which was consisted of 315 female consumers living in Karachi. The research focused on lawn exhibitions and brand outlets, shopping malls, beauty salons by taking the views of female consumers. The questionnaire was developed to find out about women living in Karachi whether they are influenced by the trend of branded lawn suits, promotions, exhibitions/brand outlets, styles and quality. The study's conceptual framework included six independent variables which were considered key dimensions of consumer buying behavior; one moderating variable _ consumers demographics _ plays a vital role in buying decisions. The research also found a strong positive relationship between lawn exhibition, brand outlets and consumer buying behavior. Although the consumers buying patterns, choices, purchasing power and accessibility may differ among female consumers, all like to wear lawn prints for various reasons.

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Consumer culture and purchase intentions toward fashion apparel in Mexico

Cited by 35 publications

References 66 publications

A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness

A Study of Clothing Purchasing Behavior By Gender with Respect to Fashion and Brand Awareness

The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

Influence of Lawn Exhibitions and Brand Outlets on Consumers Buying Behavior

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