Abstract:For past 6 years the textile industry is leveraging tremendously by raising the bar in terms of product development, brand building, placement, style and presentation to increase accessibility to luxury. In this context, this research is undertaken to analyze the influence of lawn exhibitions and brand outlets towards consumers buying behavior and preferences. This research further investigates the consumers' responses to the current trends of pricing strategy of the lawn prints. It is descriptive in nature an… Show more
“…Akehurst, et al [19] three most usable demographic variables like gender, age and education for developing people equity has been adopted. To estimate the only dependent variable Brand Reputation (BR) of these items adopted from [3,20] of this measurement include nine items.…”
The research focuses on launching of new arrival on consumer's buying decisions. During past 6 years, many changes have been taken place in buying behavior of consumers with reference to social and cultural trends [1].
“…Akehurst, et al [19] three most usable demographic variables like gender, age and education for developing people equity has been adopted. To estimate the only dependent variable Brand Reputation (BR) of these items adopted from [3,20] of this measurement include nine items.…”
The research focuses on launching of new arrival on consumer's buying decisions. During past 6 years, many changes have been taken place in buying behavior of consumers with reference to social and cultural trends [1].
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