Consumer Choice and Farmers’ Markets

Dodds, Rachel; Holmes, Mark; Arunsopha, Vichukan; Chin, Nicole; Le, Trang; Maung, Samantha; Shum, Mimi

doi:10.1007/s10806-013-9469-4

Cited by 56 publications

(61 citation statements)

References 23 publications

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“…Scholars have identified a variety of meanings of local food utilized by consumers, see Table 1. Some of these findings include: energy or transport efficiency [26][27][28][29][30][31][32][33][34], food security [35][36][37][38], supporting the local economy [18,[39][40][41]; animal welfare [42]; preservation of open landscapes, culture, and rural development [18,43,44], fosters relationships between the producer and consumer [45][46][47][48][49][50][51][52][53] and the opinion that local food is fresher and healthier than conventional food [54][55][56][57]. Alongside the plurality of consumer opinions about local food [58] meanings of local food also differ among entities in the food systems, and may relate to their objectives within the food system.…”

Section: Starting Pointsmentioning

confidence: 99%

Confusion and Misunderstanding—Interpretations and Definitions of Local Food

et al. 2017

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Developing a more resilient food system based on sustainable food production and consumption is of major concern in creating food security. One issue in this complex field concerns the scale of the food system. Trends and tendencies show that the interest for local food has increased the last decade in Sweden, as well as in other parts of the world. Although the concept "local food" is commonly used, research shows that there is no single definition of it, instead definitions and meanings vary widely. This has led to a need by consumers of clearer information when buying "local food". Several main actors in the Swedish food sector have joined forces to meet this issue. This paper contributes to knowledge on definitions, interpretations, and practice on local food by presenting views and opinions among different actors in the food chain in a Swedish context, but also in the light of an international pilot study. Main findings concern how the meaning of "local food" related to production, processing, raw material, and distance differs among stakeholders in the food chain. A majority stated that the basic meaning of "local food" concerns both the production and consumption within a certain geographical area.

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Section: Starting Pointsmentioning

confidence: 99%

Confusion and Misunderstanding—Interpretations and Definitions of Local Food

et al. 2017

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“…Furthermore, those initiatives are promoted by sustainable food system coalitions in major Canadian cities such as Montreal [15], Edmonton [16] and Toronto [17]. Freshness, variety, quality and taste are important attributes of these alternative food supplies that may help FV consumption [18][19][20][21][22][23]. However, evidence on their effectiveness in increasing FV access remains scarce [24,25].…”

Section: Introductionmentioning

confidence: 99%

“…Several studies on farmers' market interventions designed to improve FV accessibility in Canada and elsewhere report sociodemographic determinants of use. While shoppers are primarily middle-aged women [20,21,[33][34][35][36][37], associations between educational attainment or ethnicity and shopping patterns are discordant [38]. Market location appears to be linked to customers' socioeconomic profiles [35,39].…”

Section: Introductionmentioning

confidence: 99%

Fruit and Vegetable Purchases in Farmer’s Market Stands: Analysing Survey and Sales Data

Rebouillat

Bonin

Kestens

et al. 2019

IJERPH

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Farmers' market implementation holds promise for increasing access to healthy foods. Although rarely measured, purchase data constitute an intermediate outcome between food environment and actual consumption. In a study conducted with two seasonal Fruits and Vegetables (FV) stands in a disadvantaged area of Montréal (Canada), we analysed how accessibility, perception, and mobility-related factors were associated with FV purchase. This analysis uses a novel measure of FV purchasing practices based on sales data obtained from a mobile application. A 2016 survey collected information on markets' physical access, perceived access to FV in the neighbourhood, usual FV consumption and purchases. Multivariate models were used to analyse three purchasing practice indicators: number of FV portions, FV variety and expenditures. Average shoppers purchased 12 FV portions of three distinct varieties and spent 5$. Shoppers stopping at the market on their usual travel route spent less (p = 0.11), bought fewer portions (p = 0.03) and a lesser FV variety (p < 0.01). FV stands may complement FV dietary intake. Individuals for whom the market is on their usual travel route might make more frequent visits and, therefore, smaller purchases. The novel data collection method allowed analysis of multiple purchase variables, is precise and easy to apply at unconventional points of sales and could be transposed elsewhere.

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“…A recent study of consumers at farmers' markets in Toronto, Ontario, found that consumers use farmers' markets not only to fulfil specific grocery needs but also to support local agricultural firms (Dodds et al 2013). Hence, sales in Ontario farmers' markets by primary producers were estimated to be between $385 million and $577 million annually in 2010, up from an estimated $73 million in 1999 (Cummings et al 1999;Regional Analytics and Planscape 2011).…”

Section: Introductionmentioning

confidence: 99%

Competitive strategies among Ontario farms marketing direct to consumers

Micheels

Boecker

2017

Agric Econ

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This paper examines the importance of two resources, namely a market orientation and an entrepreneurial orientation, in new product development and satisfaction with firm performance among direct and alternative marketers. Using a partial least squares structural equation model and data from a 2013 survey, this paper models the effect of a market orientation and entrepreneurial orientation on satisfaction with current performance and expected future performance for agricultural firms in Ontario, Canada. Our results show that a market orientation and entrepreneurial orientation are important factors in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further demonstrate that a market orientation is a powerful resource as it enables firms to become aware of opportunities to provide superior value for consumers, especially when operating in non-traditional markets.

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Consumer Choice and Farmers’ Markets

Cited by 56 publications

References 23 publications

Confusion and Misunderstanding—Interpretations and Definitions of Local Food

Confusion and Misunderstanding—Interpretations and Definitions of Local Food

Fruit and Vegetable Purchases in Farmer’s Market Stands: Analysing Survey and Sales Data

Competitive strategies among Ontario farms marketing direct to consumers

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