“…In Europe, a growing number of consumers choose local products and associate them with higher quality, healthy eating and environmentally friendly production methods (European Parliament, 2016). Other aspects commonly associated with local food are small-scale production, craftsmanship and promoting local food traditions (Adams & Adams, 2011;Coley et al, 2009;Feenstra, 1997;Granvik et al, 2017;Lang, Stanton & Qu, 2014). Some of the qualities attributed to local food, however, are debatable.…”