Consumer acceptance of product–service systems as alternative satisfiers of consumer needs for sustainable development

Abstract

As an alternative method of production and consumption in the pursuit of a sustainable society, product-service system (PSS) involves consumers in the process of value creation. This study uses an online survey comprising three questionnaires to investigate consumer acceptance of PSSs based on their expectations of the benefits of three types of PSS: product-, use-, and result-oriented. The results indicate that consumers have higher expectations of the process benefits of result-oriented PSSs and outcome benefits of product-oriented PSSs. Furthermore, the results of general linear models indicate that consumers' intentions to purchase PSSs are influenced by expected benefits and consumer innovativeness. High levels of innovativeness among consumers moderate the effects of consumer expectations of outcome benefits on purchase intentions. This result implies that consumers who have lower levels of innovativeness exhibit reluctance to adopt PSSs, although they realize the benefits.

Exploring the antecedents of sustainable consumers' purchase intentions: Evidence from emerging countries

“…Environmental Assessment was a deciding factor in favor of the environment (Nagar, 2015). Consumers who had an SA experience felt connected to the world (Zelezny et al, 2000); and a previous study indicates that positive SA is a critical variable (Lavuri et al, 2022;Lavuri & Susandy, 2020) that directly affects the SPI and a positive correlation with EC (Kim & Hwang, 2021;Rusyani et al, 2021), clothes buying behavior, and GPB (Chaudhary & Bisai, 2018). According to literary assessments, SA is a significant factor affecting SPI (Lavuri et al, 2021;Liu et al, 2020).…”

“…The activities of SNs and SA help increase PIs rate to purchase behavior conversion (Sun & Wang, 2020). Purchase behavior significantly influenced sustainable purchasing habits (Lavuri et al, 2021; Liu et al, 2020); and factors like SA (Kim & Hwang, 2021), EK, consumer personality traits, eco‐sustainable products, eco‐sustainable marketing techniques (Liu et al, 2020), and EC were used to calculate SPI (Lavuri & Susandy, 2020). Thus, hypotheses were suggested.H4 SA has a positive effect on SPI.…”