Purpose
The study aims to explore the impact of perceived utilitarian and hedonic value (PHV) on shopper attitude and impulsive online purchasing using the technology acceptance model’s moderating role of perceived trust and risk.
Design/methodology/approach
Convenience sampling was used to collect primary data from 408 Indian online shoppers, and structural equation modeling was used to analyze the data.
Findings
The results indicated that cognitive absorption improved perceived usefulness (PU) and ease of use. Similarly, perceived ease of use influenced PU and PHV significantly. PU influenced utilitarian value positively. Perceived hedonic and utilitarian values significantly influenced attitude, and shoppers’ online buying attitudes strongly impacted impulsive online shopping. Finally, the trust had shown to substantially moderate shoppers’ attitudes toward impulsive online buying, whereas perceived risk had no such effect.
Practical implications
This research reveals a high degree of hedonic and utilitarian values, as well as low-risk features that might improve consumer attitudes about online impulsive behavior.
Originality/value
This research will aid e-retailers in building new strategies and plans to increase sales volume and strengthen relationships with online customers via the provision of trust and security throughout the purchase process.
The purpose of this research study is to examine the antecedents of sustainable purchasing intention among two Asian countries' consumers, namely, India and Indonesia. Snowball sampling is used to collect data from 642 respondents from the two countries, and analyzed using structural equation modeling. Results reveal that antecedent variables such as environmental knowledge and environmental concern had a substantial impact on sustainable attitudes (SAs) and perceived behavior control; however, perceived behavior control had no impact on Indian consumers. While for Indian consumers, subjective norms had decisive moderating association between SAs and sustainable purchasing intention; for Indonesian consumers, it did not. Further, subjective norms did not show any moderating association between Indian and Indonesian consumers' perceived behavior control and sustainable purchasing intention. Finally, trust showed a significant moderating relationship between SAs, perceived behavior control and sustainable purchasing intention for Indian customers but not for Indonesian consumers.
About 70% of India’s current energy mix comprises of coal, and the increase in generation from renewable (RE) sources is affecting the health of the power system. We investigated this effect through the lens of asset utilisation, cost and the social disruption caused by accelerating RE into the Indian Power System. Our review-driven analysis revealed that increasing RE generation is pushing the coal plants to operate in low-loading conditions, causing heightened wear and tear of the plant as they are not suitable for flexible operation. The novel analysis of social disruption due to market parity between RE and coal-based generation presented a holistic view of the political economy of Indian Power System. We found that transition from coal to RE may have extended socio-political ramifications that can potentially disrupt the national economy at an unprecedented scale. Policy implications outlined by our study for the draft Electricity (Amendment) Bill 2020 include scoping a socio-technical framework which supports just energy transition through better financial support mechanisms for flexible operation of coal plants. Focusing on clean-up over shut-down of coal plants and facilitating investments in battery storage technologies and cross-border electricity trade as RE and conventional fuel reach market parity.
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