This study examined the influence of consumers' knowledge on their perceptions and purchase intentions toward genetically modified foods, and the implications of these consumer responses for sustainable development in the food industry. This study distinguished between objective and subjective knowledge and identified how an imbalance between the two knowledge types influenced consumers' attitudes and purchase intentions toward genetically modified foods. Results of a multinomial regression analysis showed that consumers with higher levels of education, income, and food involvement and more exposure to negative information about genetically modified foods tended to overestimate their actual knowledge level. The overestimation group showed a higher risk perception, lower benefit perception, and lower intention to purchase genetically modified foods than other participants. Consumers with less education and higher income were more likely to underestimate their knowledge.
This study attempts to explore the relationship between religion and pro‐environmental consumption in terms of the consumers’ willingness to pay premium prices and additional taxes and lower their living standards in South Korea. Data were obtained from the 2014 Korean General Social Survey. The survey participants were initially classified into religious and non‐religious groups; the religious group was further classified into the following two groups: community‐based (Protestants and Catholics) and individual‐based (Buddhists) religious groups. The differences between the religious groups in their intentions to make pro‐environmental choices were verified. First, religious consumers showed a more positive attitude towards paying premium prices and lowering their living standards than non‐religious consumers. Second, the community‐based religious group, a group characterized by low‐internal and high‐external religiosity, showed a greater intention to adopt pro‐environmental behaviours, whereas opposite results were obtained for the individual‐based religious group. The results showed that community‐based religious consumers exhibited higher intentions when actively interrelated with a religious community, even though they may have lower internal religiosity. This study provides meaningful implications for the relationship between religion and consumer behaviour, an important factor in shaping intrinsic consumer values and constructing a subculture and community extrinsically.
Creating shared value is a strategic approach for sustainable development connected to social value that moves away from a corporation's profit and competition-oriented strategies. This study examines consumers' responses, including attitudes and intentions to participate in a strategy creating shared value by applying the persuasion knowledge model. Results reveal that consumers formed positive attitudes mainly through persuasive knowledge, which led to higher intentions to participate in creating the shared value strategy. This study also provides evidence for the role of consumers' propensity for socially responsible consumption, and intentions became stronger when consumers had a strong propensity for socially responsible consumption. This study elaborates on the discussion around corporations' strategies for achieving a sustainable society through social-centric corporate strategies that can be developed by reconciling corporate and consumer morality in the marketplace.
This study examined the gap between the consumers' subjective propensity to engage in sustainable consumption and their actual behavior to develop an understanding of the consumers' practical contribution to sustainable development. This study examined the gaps between the consumers' subjective propensity to hold sustainable consumption attitudes or beliefs and their practical behavior by focusing on the value consumers assign to sustainable consumption while engaging in such behavior. Additionally, the effects of the consumers' social relationships and civic participation on sustainable consumption and the propensity-behavior gap were investigated. Survey data were collected by a professional market research organization from 422 panel consumers. The results indicate that functional value influences actual behavior, while subjective propensity is affected by emotional and altruistic values, as well as by functional value. Bridging social capital negatively affects actual practice of sustainable consumption, whereas the consumers' civic roles have the opposite effect.Finally, the gap between propensity and actual behavior is more likely to occur when consumers are led by emotional and altruistic values of sustainable consumption.
This study investigated the moderating effect of disability on the relationship between middle‐aged consumers' well‐being and their social media use, through the mediating effect of social capital. The study used data from the South Korean National Information Society Agency's “2018 Information Divide Index Dataset.” The results showed consumers with disabilities to be less active on social media, implying that they are likely to experience restrictions on social media use, regardless of degree of disability. Degree of disability had significant moderating effects on the relationship between social media use and subjective well‐being, mediated by bonding social capital. Although bonding social capital mediated the relationship between social media use and well‐being for all consumers, the effect was stronger for consumers with severe disabilities.
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