Confiança e agregação de valor em carnes com indicação geográfica

Brandão, Fernanda Scharnberg; Ceolin, Alessandra Carla; Canozzi, Maria Eugênia Andrighetto; Révillion, Jean Philippe Palma; Barcellos, Júlio Otávio Jardim

doi:10.1590/s0102-09352012000200028

Cited by 21 publications

(23 citation statements)

References 9 publications

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“…With regard to product certification, the data support the statements of Brandão et al (2012) in their study on increased demand for products with certified geographical origins. According to these authors, consumers consider the geographical origin of meat to be an indicator of quality and are willing to pay more for meat possessing this differentiation.…”

Section: Resultssupporting

confidence: 74%

Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil

et al. 2016

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-The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a questionnaire was administered to obtain demographic (age, educational level, marital status) and economic (household income) data as well as information on the habits of respondents and preferences regarding buffalo meat. The factors were estimated using the principal components method and the factors with characteristic roots greater than one were extracted. To check the suitability of the factorial model, Bartlett's sphericity test and the Kaiser-Meyer-Olkin (KMO) test were used. A factor analysis was performed, identifying five factors with common variability dimensions. The study has helped identify four distinct market segments which, combined with a targeted marketing strategy, can be used to leverage the productive chain: I -Young and interested, II -Mixed and indifferent, III -Graduates and successful, and IV -Healthy women. All had positive responses to buffalo meat; clusters I and III stood out with regard to several indicators, especially those related to the preference for buffalo meat and the predisposition to purchase and include it in meals. The sensory analysis indicated that consumers showed a greater acceptance of buffalo meat based on the characteristics of flavour, colour, succulence and tenderness. The study helps to identify market segments with distinct features that, combined with a targeted marketing strategy, can be used to leverage the supply chain

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Section: Resultssupporting

confidence: 74%

Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil

et al. 2016

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“…These percentages represent the characterization of the age of the Brazilians people. The studies carried out with meat consumers in Brazil, show age percentages very close of observed in this study, because it is the economically active population (Brandão, Ceolin, Canozzi, Revillion, & Barcellos, 2012;Eiras et al, 2017;Souki, Salazar, Antonialli, & Pereira, 2011).…”

Section: Characterization Of Participantssupporting

confidence: 83%

“…Thus, the sum of individuals who consume beef 3 or 4 times a week is 82%. According to Brandão et al (2012) the meat consumption can be considered high when it is superior to 3 times a week, demonstrating that the interviewees in this study have high meat consumption. According to Kirinus et al (2013) current socio-economic changes and the increase on the salary of Brazilian population consequently is reflected as an increase on beef consumption decreasing other basic aliment as rice or bean.…”

Section: Consumption Habitsmentioning

confidence: 64%

Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities

Mottin

Eiras

Chefer

et al. 2019

Acta Sci. Anim. Sci.

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Brazil is currently undergoing a process to establish new patterns of consumption habits and the implementation of a new concepts of meat quality. The process emphasizes the quality of information delivered to consumers, which is part of the new approach to meat quality and food safety. The objective of this article is to investigate the attributes considered important when buying beef, knowledge about the production process, labelling, cuts and characteristics of the animals. The study included 276 consumers in three Brazilian cities and their responses were examined in relation to the semi-structured form with fifteen spontaneous and stimulated questions. It was verified that the presentation of the product is regarded as the most important attribute at the time of purchase, they prefer to purchase meat in the butchers, and do not value the labelling of the product, which makes it difficult to identify and offer differentiated products or certificates. The frequency of consumption of beef increases with family income and the vast majority of consumers prefer low marbling meat regardless of the type of preparation. The consumer has little knowledge of more specialized cuts, since the product sold in the butchers has different cuts terminology.

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“…Estudando a carne certificada na Espanha, Angulo e Gil (2007) citam que a restrição orçamentária dos consumidores limita a premiação das carnes certificadas por meio do pagamento de maior preço. Pesquisando carne com indicação geográfi-ca, Brandão et al (2012) observaram que 65,4 % dos consumidores entrevistados Apenas na questão 3, que arguia os agentes sobre a pessoa que poderia passar informação sobre qualidade da carne aos consumidores, foi observada uma resposta discrepante do gerente de compra de gado em relação aos demais agentes. Nas demais questões e entre os demais agentes, conforme já discutido na tabela VIII, se observa relativa uniformidade nas respostas às questões abordadas nesta pesquisa (figura 7).…”

Section: Tabela IV Fonte De Informação Mais Importante Como Indicadounclassified

Percepção de qualidade da carne bovina com marca no sul do Brasil

Maysonnave

Vaz

Pascoal³

et al. 2014

Arch. zootec.

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SUMMARYThe objective of this study was to analyze the quality perceived by different actors in beef marks chain production at Rio Grande do Sul state. The data were obtained through a descriptive exploratory research, using as an instrument of data collection standards a based structured questionnaire with six questions covering seven levels of the beef market chain: i) consumers, ii) butchers, iii) perishable managers and iv) supermarket general managers, v) sales managers of meat and vi) cattle purchase managers and vii) farmers. The results showed that the most important source of information for consumers is still the butcher. From researched questions the highest coefficient of variation was observed in the questions who can inform about meat quality to consumers? and in your opinion, does the breed guarantee meat quality?, showing low agreement among the meat agents (60 %). On the other hand, the higher uniformity (30 %) of responses was observed in the questions mark the importance from 1 to 5 the attributes of higher influence at meat purchase moment and in order, what is the more important information as indicators of quality meat?. It was concluded that

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Confiança e agregação de valor em carnes com indicação geográfica

Cited by 21 publications

References 9 publications

Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil

Segmentation of the buffalo meat consumer market in Belém, Pará, Brazil

Influencing factors of consumer willingness to buy cattle meat: An analysis of survey data from three Brazilian cities

Percepção de qualidade da carne bovina com marca no sul do Brasil

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