Purpose The flow of the Sino-Brazilian frozen beef trade has intensified. Thus, the purpose of this paper is to characterize the supply chain structure, and identify its major fragilities. Design/methodology/approach Supply chain mapping was conducted based on the existing literature and primary data collection. Key stakeholders were detected and questioned through semi-structured interviews, which were later interpreted with content analysis. Findings The results reveal a low degree of chain coordination from the Brazilian farm to the Chinese consumer, arising from an immature traceability mechanism, a limited flow of reliable information between the segments, and low trust between the stakeholders. Research limitations/implications The infancy of the beef trade, the paucity of literature on the topic, and restricted accessibility to key governmental and official materials imposes limits on the available information. Language and cultural barriers might have also impacted the interviewees’ responses. However, the participation of Brazilian and Chinese academics in both the interview analysis and chain mapping mitigates these shortcomings. Practical implications The Brazilian public and private sectors need to establish a reliable traceability system and information platform. This, together with investments in marketing and branding, would facilitate differential responses among traders and consumers, and, hence, improve supply chain sustainability. Originality/value By adopting an inter-country approach and directly sourcing views from specific key figures in the supply chain this study offers some unique insights and contributes to the literature on the emergence of a multi-polar global food trade.
-The objective of this study was to identify different market segments for buffalo meat with target groups defined in the city of Belém, Pará, Brazil. Paired samples of beef and buffalo meat were given to 447 volunteers, and a sensory analysis of the products was conducted. After the tasting, a questionnaire was administered to obtain demographic (age, educational level, marital status) and economic (household income) data as well as information on the habits of respondents and preferences regarding buffalo meat. The factors were estimated using the principal components method and the factors with characteristic roots greater than one were extracted. To check the suitability of the factorial model, Bartlett's sphericity test and the Kaiser-Meyer-Olkin (KMO) test were used. A factor analysis was performed, identifying five factors with common variability dimensions. The study has helped identify four distinct market segments which, combined with a targeted marketing strategy, can be used to leverage the productive chain: I -Young and interested, II -Mixed and indifferent, III -Graduates and successful, and IV -Healthy women. All had positive responses to buffalo meat; clusters I and III stood out with regard to several indicators, especially those related to the preference for buffalo meat and the predisposition to purchase and include it in meals. The sensory analysis indicated that consumers showed a greater acceptance of buffalo meat based on the characteristics of flavour, colour, succulence and tenderness. The study helps to identify market segments with distinct features that, combined with a targeted marketing strategy, can be used to leverage the supply chain
The objective of this study was to characterize the dairy production systems of the southeastern and northeastern mesoregions of Pará state. A total of 112 questionnaires were administered on rural properties with dairy cow milk production in the municipalities of Ulianópolis and Irituia from April to May 2013. The activity was conducted mainly by men between 36 and 70 years of age. The education level was low, with 67% of the cattle breeders having incomplete basic education and 20.5% being illiterate. Regarding herd feeding, only 19.6% of the breeders used energy supplements, and 13.39% used roughage supplements. Sanitation control was performed by 99.1% of the breeders, with vaccines against foot and mouth disease and brucellosis being the most common vaccines because they are mandatory. Milking was performed manually on 98.2% of the properties, and pre-dipping and post-dipping techniques were used on only 2.7% and 3.6% of the properties, respectively. Regarding management, 84.8% of the breeders did not perform financial planning, and 99.1% did not have a defined chart of accounts and cost centres and were unaware of their production costs. Average herd productivity was 4.34 L cow -1 day -1 , with average production varying between 30 L day -1 in units with fewer than 10 lactating cows and 355 L day -1 in those with over 55 cows. Age and education level were shown to hinder the access to knowledge and technological innovations in products, processes and management. Key words: Amazonia. Cow milk production. Competitiveness. Production systems. ResumoObjetivou-se com este estudo a caracterização dos sistemas de produção de leite das mesorregiões sudeste e nordeste paraense. com bovinocultura leiteira nos municípios de Ulianópolis e Irituia, entre os meses de abril e maio de 2013. A atividade era conduzida predominantemente por homens, com idade variando entre 36 a 70 anos. O nível de escolaridade identificado foi baixo, onde 67% dos pecuaristas possuiam ensino fundamental incompleto e 20,5% eram analfabetos. Com relação à alimentação do rebanho, apenas 19,6% realizavam suplementação com concentrado e 13,39% com volumoso. O controle sanitário era realizado por 99,1% dos produtores, sendo as vacinas contra febre aftosa e brucelose as mais aplicadas por serem obrigatórias. Em 98,2% das propriedades a ordenha era realizada de forma manual, sendo que apenas 2,7% e 3,6% respectivamente faziam uso das técnicas de pré-dipping, e pós-dipping. Quanto à gestão 84,8% não realizavam a composição do planejamento financeiro e 99,1% não possuíam plano de contas e centro de custos definidos, desconhecendo o custo de produção. A produtividade média do rebanho foi de 4,34 (L vaca -1 dia -1 ), com produção média variando entre 30 L dia -1 em unidades com menos de 10 vacas em lactação e 355 litros naquelas com mais de 55 vacas. Verificou-se que variáveis idade e escolaridade compromete o acesso ao conhecimento e as inovações tecnológicas de produtos, processos e gestão. Palavras-chave: Amazônia. Bovinocultura leiteira. Comp...
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.