Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Im, Holly Hyunjung; Kim, Seongseop; Elliot, Statia; Han, Heejoo

doi:10.1080/10548408.2012.674884

Cited by 170 publications

(200 citation statements)

References 65 publications

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“…The Lahore Fort was selected as a 'destination brand' for this study as it has been listed a UNESCO world heritage site, and a large number of local and foreign tourists visit this place. An already used scale was selected from the study of Im et al (2012). The decision for this scale was made after judging face validity.…”

Section: Methodsmentioning

confidence: 99%

“…Research in destination branding has been limited with regard to studies that empirically test the combined effects of all these elements of brand associations and their divergent effects on brand equity (Im et al, 2012). These researchers recommend incorporating brand quality and brand attitude as strong predictors of brand associations in the case of destination brands.…”

Section: Brand Associationsmentioning

confidence: 99%

“…The scale used by Im et al (2012) was employed, consisting of five constructs under CBBE: Brand Awareness, Brand Image, Brand associations, Brand Loyalty, and Brand Equity. The scale consisted of two parts: the five constructs under CBBE and visitor demographics such as gender and age.…”

Section: Measurementmentioning

confidence: 99%

“…Meeting customer expectations has been central to the creation of a memorable service experience which will further strengthen the brand equity of a destination (Im, Kim, Elliot, & Han, 2012). The studies in destination branding have so far investigated the brand identity of destination brands, but the measurement of destination brand performance has been neglected (Pike, 2009).…”

Section: Introductionmentioning

confidence: 99%

“…This perspective recognizes the critical role of employees in contributing to the brand equity of a service organization. However, the model lacks empirical generalization, and contemporary researchers recommend using CBBE to measure brand equity (Bianchi, Pike, & Lings, 2014).The Customer Based Brand Equity Model (CBBE) has been widely acknowledged (Pike et al, 2010;Im et al, 2012). It has been proposed by Aaker (1991Aaker ( , 1996 and Keller (1993Keller ( , 2003 to measure the familiarity and superiority of brand identity.…”

Section: Introductionmentioning

confidence: 99%

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Brand Equity of Lahore Fort as a Tourism Destination Brand

2015

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Brand equity do Forte Lahore como uma marca de destino turístico Brand equity del Fuerte Lahore como una marca de destino turístico ABSTRACTStudies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data from 237 tourists visiting the Lahore Fort. Data were collected through a questionnaire developed to explain the relationship of brand awareness, brand image, brand association, and brand loyalty with Lahore Fort's overall brand equity. We used various robust statistical techniques such as correlation, regression and confirmatory factor analysis (using PLS method) to reach meaningful conclusions and found that brand image and brand associations positively contribute to brand loyalty. Furthermore, brand loyalty significantly contributes towards overall brand equity. Pragmatically, this study measures the customer based brand equity of the Lahore Fort, a destination brand. The results are useful as they suggest a few strategies that can help policy makers to enhance Lahore Fort's brand performance.KEYWORDS | Customer-based brand equity, destination-branding, Lahore Fort, brand equity, Pakistan. RESUMO RAE-Revista de Administração de Empresas | FGV-EAESP

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Section: Methodsmentioning

confidence: 99%

Section: Brand Associationsmentioning

confidence: 99%

Section: Measurementmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Brand Equity of Lahore Fort as a Tourism Destination Brand

2015

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Impact of TV dramas on consumers' travel, shopping and purchase intentions

Ertz

Sarigöllü²,

Karakas

et al. 2020

J of Consumer Behaviour

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Countries are increasingly competing with each other to attract tourists. However, little is known about how consumers' tourism-related behaviors respond to country image endeavors, such as TV dramas. We propose that as an important image source TV dramas from a country contribute to crafting the country's brand image and thereby influence viewers' tourism related intentions. Considering the case of Turkish TV dramas and drawing on the Hierarchical Decision Model (HDM), a survey of 400 Arab viewers revealed that exposure to Turkish TV dramas results in increased intentions to visit and shop in Turkey as well as to purchase products made in Turkey. Furthermore, while increase in purchase intentions results primarily from enhanced experiential associations related to the country, increase in visit or shopping intentions results from improved status associations related to the country.

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Competitiveness of overseas pleasure destinations: A comparison study based on choice sets

Kozak

Kim

Chon

2017

Journal of Tourism Research

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This study investigates the competitiveness of overseas destinations as perceived by leisure tourists from mainland China, with a focus on how the competitiveness of destinations varies by choice set. The results of this study confirm the funnel‐down structure of consumer choice sets including the early choice set, the middle choice set, and the late choice set: The size of these sets became progressively smaller as the moment for making the final decision drew nearer. In addition, the results clearly indicate that travel distance is an important determinant of tourism demand: Short‐haul destinations are more competitive than long‐haul destinations.

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Conceptualizing Destination Brand Equity Dimensions from a Consumer-Based Brand Equity Perspective

Cited by 170 publications

References 65 publications

Brand Equity of Lahore Fort as a Tourism Destination Brand

Brand Equity of Lahore Fort as a Tourism Destination Brand

Impact of TV dramas on consumers' travel, shopping and purchase intentions

Competitiveness of overseas pleasure destinations: A comparison study based on choice sets

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