Impact of <scp>TV</scp> dramas on consumers' travel, shopping and purchase intentions

Ertz, Myriam; Sarigöllü, Emine; Karakas, Fahri; Chehab, Omar

doi:10.1002/cb.1891

Cited by 6 publications

(5 citation statements)

References 60 publications

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“…The logic of cultivation supports a similar notion that exposure to TV should have a more basic effect on behavior through shaping primary beliefs and attitudes. Ertz et al (2021) also found that exposure to Turkish TV drama relates indirectly to viewers' intentions to shop in Turkey. Furthermore, according to the NAM, activation of personal norms requires awareness of consequences (e.g., wasting food generates billion tons of CO 2 ), and ascribed responsibility (i.e., holding oneself responsible for the consequences of wasting food).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?

Elhoushy

2022

J of Consumer Behaviour

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Food waste reduction is a global sustainable development target. The rise of television (TV) cooking shows across countries presents a powerful media for educating millions of consumers about food. Yet, whether exposure to TV cooking shows increases or decreases consumer food waste is not clear. Drawing on the cultivation theory, theory of planned behavior, norm-activation model, and activism self-identity, this study uniquely examines the relationships between exposure to TV cooking shows and food waste reduction intentions. Data from 429 consumers in Egypt were

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Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?

Elhoushy

2022

J of Consumer Behaviour

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“…For example, there is no analysis of the possibility that an overall positive projected image in a production might generate a negative perceived image. Only a few studies point to this possibility when they relate audiovisual productions to other media texts (Nanjangud & Reijnders, 2020;Ozretic-Dosen et al, 2018;Ertz et al, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

“…It is significant that all the articles that draw on textual theory and analysis attempt to go beyond a description of content or effects to take an explanatory approach, in an effort to establish how and why audiovisual fiction influences destination image a series on its image. A positive image projected by audiovisual fiction productions can compensate for negative images projected by news media, but the latter may also eclipse the effect of the former (Nanjangud & Reijnders, 2020;Ozretic-Dosen et al, 2018;Ertz et al, 2020).…”

Section: Negative Storylines Media Exposure and Visitsmentioning

confidence: 99%

Audiovisual fiction and tourism promotion: The impact of film and television on the image of tourist destinations and contributions from textual analysis

Ferrando

Castillo

Gómez

2021

EPI

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The first studies of film and television as inducers of tourism appeared in the 1990s. In light of the role these media play in tourist decisions, studies of the capacity of audiovisual fiction to project a unique image of tourist attractions and destinations or to influence audience perceptions of them are particularly important. However, ever since research of this kind began, it has suffered from significant theoretical and methodological shortcomings associated mainly with the lack of an interdisciplinary approach. Most of the research has been in the field of tourism and marketing studies, with only a limited number of contributions from film and television studies. The objective of this article is to offer a critical review of studies exploring the relationship between audiovisual fiction and tourist destination image. The aim is to identify their conceptual shortcomings and to point out possible solutions with reference to audiovisual textual theory and analysis. The article begins with the identification of the main areas studied in this research: the effect on the attributes of tourist destinations and on their overall image, stereotypes, and the capacity of audiovisual fiction to vest the locations where their stories are set with different connotations. This is followed by an analysis of studies that exhibit more of an interdisciplinary approach by combining audiovisual studies and tourism studies. The article then addresses the debate over the types of audiovisual productions that researchers argue have the greatest tourism-inducing capacity. Finally, the conclusions point out possible future lines of research based more on explanation than on description, recommending the systematic incorporation of textual analysis into research on film-induced tourism, and particularly on its impact on tourist destination image.

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“…Turkish TV dramas contribute to crafting the country's brand image and thereby influence viewers' travel-related intentions. A survey of 400 Arab viewers revealed that exposure to Turkish TV dramas results in increased intentions to visit and shop in Turkey as well as to purchase products made in Turkey (Ertz, 2020).…”

Section: Review Of Literaturementioning

confidence: 99%

Manufacturing Consents In Dissolving Marriages: A Qualitative Content Analysis On Pakistani Urdu TV Dramas

Abbas¹,

Mahmood²

2021

PJGS

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The depiction of imprudent behaviour of people in our media, especially in television dramas is common nowadays. Stories based on marital affairs and physical abuse are popular content in a majority of the Pakistani Urdu TV dramas. These dramas have gained high ratings and have become a part of daily discussions in many homes in our society. Fantasized lives, illicit independency, and unwise behaviour depicted in Visual Television Contents can change its audience’s perception of the world completely. People start doubting their relationships with their significant others on a subconscious level. This depiction also sets precedent for distrust in the minds of children as well. In this paper, researchers argue that repeated television exposure increases favourable attitudes to separation between married couples. Through a qualitative content analysis, 29 male and female characters are studied from three popular Pakistani Urdu dramas telecast during 2019-2020 to explore the factors behind the clashes of the married couples portrayed in Pakistani Urdu TV dramas. The study also analyses the tragedies in domestic stories of dramas that represent the vulnerability of the married couple’s relationship.

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Impact of TV dramas on consumers' travel, shopping and purchase intentions

Cited by 6 publications

References 60 publications

To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?

To taste not to waste: Can exposure to TV cooking shows cultivate food waste reduction?

Audiovisual fiction and tourism promotion: The impact of film and television on the image of tourist destinations and contributions from textual analysis

Manufacturing Consents In Dissolving Marriages: A Qualitative Content Analysis On Pakistani Urdu TV Dramas

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