“…However, perceived quality is capable of generating value for its owner in many ways, including positioning and differentiation against competitors. Saleem et, al., (2015) reinforces the idea that quality is a psychological judgment, which depends on the tourist perception gap between quality and perceived performance. Perceived quality is a tourist's perception of the destination offering, such as ease of access, overall environmental cleanliness, diversity of tourist attractions, quality of accommodation, friendliness of local residents, and opportunities for rest (Zabkar et, al., 2010).…”